Course detail
Service Design Management
FP-SsdmKAcad. year: 2024/2025
The importance of services is constantly increasing and they are therefore often perceived as the driving force of today's advanced economies. The subject Service Design Management is focused on defining the importance of services in today's economy and the field of service design, including understanding the entire process, planning and management. Part of the teaching is a focus on the key activities of the service design process, namely: research, ideation, prototyping and implementation. The teaching will be supplemented with case studies, team discussions and professional articles. In the case of full-time studies, also about lectures with experts from practice and excursions.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Basic knowledge of marketing and management is assumed.
Rules for evaluation and completion of the course
Student evaluation will take place based on the development of a team semester project and then in the form of an exam. The exam is oral.
The requirement is as follows:
Team project – at the beginning of the semester, students will be assigned a practical project for a selected company, the completion of which will be assessed 40 points.
The control of teaching will take place in the form of an evaluation of the development and presentation of a semester project and a subsequent exam. The exam is oral.
The attendance at classes is not mandatory.
Aims
The aim of the subject is to provide students with basic knowledge in the field of service design, both in companies dealing with services as the main business activity, and in companies where services are provided as a supplement to the offer of tangible products.
This subject will develop the knowledge needed to understand the issue of service design in today's companies, both in the management of the companies themselves, where services are perceived as the main business activity (such as banks, hotels, hospitals), and also where services are provided as a supplement to the offer of material products.
Study aids
Prerequisites and corequisites
Basic literature
STICKDORN, Marc, et al. This Is Service Design Doing: Applying Service Design Thinking in the Real World. " O'Reilly Media, Inc.", 2018.
STICKDORN, Marc, et al. This Is Service Design Methods: A Companion to This Is Service Design Doing. " O'Reilly Media, Inc.", 2018.
Recommended reading
KALBACH, James. Mapping experiences: A complete guide to creating value through journeys, blueprints, and diagrams. " O'Reilly Media, Inc.", 2016.
KAŇOVSKÁ, Lucie; TOMÁŠKOVÁ, Eva. Doprovodné služby-konkurenční výhoda? CERM, 2009.
LEWRICK, Michael; LINK, Patrick; LEIFER, Larry. The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems. John Wiley & Sons, 2018.
Využití smart technologií ve službách průmyslových podniků. Brno: Akademické nakladatelství CERM, 2018. 146 s. ISBN: 978-80-7204-990-5.
Elearning
Classification of course in study plans
- Programme MGR-SRP-KS Master's 2 year of study, winter semester, compulsory
Type of course unit
Guided consultation in combined form of studies
Teacher / Lecturer
Syllabus
Contact during consultation hours and also by email lucie.kanovska@vut.cz.
Materials are delivered to students via elearning.
Elearning