Czech

Not applicable.

The subject knowledge on the Bachelor´s degree level is requested. 

The overall point assessment in the subject is divided as follows:

Active participation in lectures 10 points, preparation of a team project and its defense 50 points, an e-learning test 10 points and oral exam 30 points.

Obtaining a considerable scale of information from marketing area, with strong emphasis to contemporary marketing approaches. Examples of successfull apprication of marketing philosophy are given. The course covers a broad spectrum of both theoretical approaches and practical examples. 
Studying in this module should contribute to the development of the following skills:
Work effectively. Take responsibility for their own continuous learning and self-development. Decide upon and focus on achieving key study objectives. Use analytical and conceptual thinking in carrying out study tasks. Exhibit skills of oral, written and technological communication. 

Not applicable.

Not applicable.

CHLEBOVSKÝ, V. Marketing pro B-2-B trhy. Brno: AKADEMICKÉ NAKLADATELSTVÍ CERM, s.r.o. Brno, 2010. ISBN: 978-80-214-4129- 3.
JAKUBÍKOVÁ D., STRATEGICKÝ MARKETING – STRATEGIE A TRENDY, 2008, PRAHA: GRADA PUBLISHING, ISBN: 978-80-247-2690-8.
KAŇOVSKÁ, Lucie a David SCHÜLLER. Základy marketingu. 2. vyd. Brno: CERM, 2015, 131 s. ISBN 978-80-214-5107-0.
KOTLER, P.: MARKETING MANAGEMENT, 12TH EDITION, NEW JERSEY 2011.

Not applicable.