Přístupnostní navigace
E-application
Search Search Close
Course detail
FP-SpmKAcad. year: 2024/2025
Modern conception of marketing, basic presumptions for its application, basis of marketing conception in business and its realization tools. Marketing mix. Marketing company strategy. Marketing features in basic market segments.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
The overall point assessment in the subject is divided as follows:
Active participation in lectures 10 points, preparation of a team project and its defense 50 points, completion of an e-learning course 30 points and an e-learning test 10 points.
Aims
Study aids
Prerequisites and corequisites
Basic literature
CHLEBOVSKÝ, V. Marketing pro B-2-B trhy. Brno: AKADEMICKÉ NAKLADATELSTVÍ CERM, s.r.o. Brno, 2010. ISBN: 978-80-214-4129- 3.
KAŇOVSKÁ, Lucie a David SCHÜLLER. Základy marketingu. 2. vyd. Brno: CERM, 2015, 131 s. ISBN 978-80-214-5107-0.
JAKUBÍKOVÁ D., STRATEGICKÝ MARKETING – STRATEGIE A TRENDY, 2008, PRAHA: GRADA PUBLISHING, ISBN: 978-80-247-2690-8.
KOTLER, P.: MARKETING MANAGEMENT, 12TH EDITION, NEW JERSEY 2011.
Recommended reading
Classification of course in study plans
specialization STM , 1. year of study, summer semester, electivespecialization MTS , 1. year of study, summer semester, elective
Guided consultation in combined form of studies
Teacher / Lecturer
Syllabus