Course detail
Visual Communication Techniques
FAST-BGB038Acad. year: 2024/2025
The subject provides basic knowledges of an architect’s work presentation, of graphic, model and other techniques used for grasping and communicating the creative idea of an architectonic work and its presentation to the professional and non-professional public.
Language of instruction
Czech
Number of ECTS credits
3
Mode of study
Not applicable.
Guarantor
Department
Ústav architektury (ARC)
Entry knowledge
The subject partly applies the knowledges and skills acquired in the fine arts and interior design seminars. Its character is interdisciplinary and with design studios requiring presentation of partial outputs by means of the up-to-date forms of communication between an architect and the public.
Rules for evaluation and completion of the course
Extent and forms are specified by guarantor’s regulation updated for every academic year.
Aims
Skills in communication by visual means, graphic arts, model presentation, utilized materials, surface treatment, exhibition design techniques, scenographic procedures.
Student will manage the goal of the subject, i.e. skills in communication by visual means, graphic arts, model presentation, utilized materials, surface treatment, exhibition design techniques, scenographic procedures.
Student will manage the goal of the subject, i.e. skills in communication by visual means, graphic arts, model presentation, utilized materials, surface treatment, exhibition design techniques, scenographic procedures.
Study aids
Not applicable.
Prerequisites and corequisites
Not applicable.
Basic literature
Not applicable.
Recommended reading
Not applicable.
Classification of course in study plans
- Programme BPC-APS Bachelor's 3 year of study, summer semester, compulsory-optional
Type of course unit
Lecture
26 hod., optionally
Teacher / Lecturer
Syllabus
- 1. Significance of graphic and model expression of the creative idea /inclusive design space/
- 2. Development of the presentation techniques – history, the present, the future
- 3. Ideological basis of approach to the expression of a creative design
- 4. Two-dimensional forms of presentation of the creative idea
- 5. Materials for work in the 2D system, public presentation – the exhibition design
- 6. Three-dimensional model technique
- 7. Scenography in the exhibition design – libretto, skript, documentation for the implementation of exposure /exposition, execution, documentation/
- 8. Materials and techniques for the work on 3D models
- 9. Working procedures in the treatment of model materials
- 10. Surface treatment of graphic and model materials
- 11. Contemporary presentation systems – forms of a creative work presentation
- 12. Excursion – manufacturing and execution of expositions on Brno Exhibition Grounds
- 13. Excursion – scenography (fair exposition, theatre, TV)
Exercise
26 hod., compulsory
Teacher / Lecturer
Syllabus
- 1.-2. Dates for analysis
- 3.-6. Analyses of the implementations
- 7.-12. Visual presentation
- 13. Final evaluation of the results of the work