Course detail

Design-management

FSI-9DMAAcad. year: 2023/2024

The subject is based on individual study of design-management like the branch which qualify successful introducing of design into the production.

Language of instruction

Czech

Mode of study

Not applicable.

Guarantor

doc. Ing. arch. Jan Rajlich

Department

Institute of Machine and Industrial Design (ÚK)

Entry knowledge

The basic overview of both the theory and practice of design is assumed. The practical economics, and corporate and personal managements, as well as the work psychology experience is welcome.

Rules for evaluation and completion of the course

On the base of own analysis projects given to consultations is verified general orientation in the theory and practical knowledge of both the design organisation and the design-management. Final work - the case-study. Combined written and oral examination.
The consultations are sattled individualy. The attendance in lectures is recommended.

Aims

Summary of the design theory and design managing.
Basic knowledges about design organisation, design theory, form of evaluation, related legislative, economy and managing of design, marketing and application of acquired knowledges in the theory and practise.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Jarema J.: Teória a metodika designu. Košice – VŠT, 1990
Pavelka J.: Význam informací pro rozhodovací proces ve vedení, řízení a organizaci designu. Praha – IPD,1978
Pilditch J.: Winning Ways. - London : Harper+Row, 1987
Štejn J.: Průmyslový dizajn. Praha – Utrin, 1976

Recommended reading

Jarema J.: Organizácia a riadenie designu (Design-management). Košice – TU, 1994
Pilditch J.: The Business of Product Design, 1966
Rajlich J. a kol: Modul Design, Dempcae. Brno – FSI VUT, 1999

Classification of course in study plans

  • Programme D-KPI-P Doctoral 1 year of study, winter semester, recommended course
  • Programme D-KPI-K Doctoral 1 year of study, winter semester, recommended course

Type of course unit

 

Lecture

20 hod., optionally

Teacher / Lecturer

doc. Ing. arch. Jan Rajlich

Syllabus

• Summary of the design theory, incl. ergonomy, design as the tool of bussines and production, design as lifestyle;
• International and home organizations and schools of design;
• Legislative interrelated with design, patent, industrial standard, copyright;
• Components of design in the marketing activity, company design strategy - design management and marketing, publicity and design;
• Organizing and managing of design work within the company;
• Skill of designer and work etics.