Strategic Management

Course evaluation is based on two basic elements:

the evaluation of teamwork (total 60 points) is primarily based on the evaluation of the team within the strategic simulation game - according to the value of the BSC (40 points), the compiled business plan and its presentation (20 points). A minimum of 30 points must be obtained from the team part of the assessment.

The next part of the assessment is based on individual criteria – activities at lectures (5 b), a control test in e-learning focusing on a simulation game (10 b) and an oral exam (25 points): A short professional debate on a selected topic of strategic marketing, including practical applications. A minimum of 20 points must be obtained from the individual assessment part.

Overall, to pass the course, you need to obtain at least 51 points according to the ECTS scale. The minimum for obtaining credit is 30 points.

Students with ISP can replace part of the evaluation for teamwork by working on an individual project in the form of a strategic marketing business plan in the structure recommended for team projects in a simulation game.

Students will be familiar with the essence of strategic marketing management, the methods of strategic marketing analysis and the principles of creating and implementing marketing strategies. They will develop the skills needed for strategic planning and implementation in a dynamically changing market environment. They will understand the importance of linking marketing and financial decisions and the importance of providing value to their customers.

The study outcomes are the following:
- practicing practical skills in obtaining, processing, analyzing and using information about the external environment of the company (especially about the market, customers, competition and technical trends),
- practice and development of the ability to use information for the creation and implementation of a marketing strategy on a global scale,
- acquiring the skills of identification, planning and implementation of business development projects
- introduce students to problem solving in a project team
- to acquaint students with ways of projecting marketing decisions into other areas of business management.
- verification of the ability to solve complex decision-making problems with a number of conflicts between causes and consequences.
- develop leadership, teamwork and interpersonal skills

• Programme MGR-SRP Master's, 1. year of study, summer semester, compulsory