Czech

3

Not applicable.

The knowledge of basic economic and marketing terms, teamwork abilities, time-management, basic knowledge of the work with PC

The students will work in teams. The assessment is based on multi-criteria assessment procedure: the main role will play result measured by BSC, followed by written assignment and written test.
The study results are monitored permanently, after each quarter the students are provided with a comprehensive feedback on their ongoing results.

The goals of the course are as follows:
- to practice skills in obtaining and elaborating market data (esp. on market, customers, competitors and technical trends) and analytical skills needed for valid interpretation of data
- to practice and develop the exploitation of data gathered in the process of strategy analysis, formulation and execution in global market environment
- to familiarize students with the decison making process in project teams (management teams)
- to familiarize students with the influence of marketing decisions on the related areas of a company´s management
- to verify decision-making abilities, especially in complex decision making processes with potential conflicts between causes and effects
- to develop leadership, teamwork and interpersonal skills
The students will be familiar with the strategic marketing concepts, with strategic analytic methods and with the principals of generation and realization of marketing strategy

Not applicable.

Not applicable.

ZAMAZALOVÁ, M. Marketing. Praha: C.H. Beck, 2010. ISBN 978-80-7400-115-4. (CS)
JAKUBÍKOVÁ, D.: Strategický marketing. Strategie a trendy. Praha, Grada 2008, ISNB 978-80-247-2690-8 (CS)
JEŽKOVÁ, Zuzana, Hana KREJČÍ, Branislav LACKO a Jaroslav ŠVEC. Projektové řízení: Jak zvládnout projekty. Kuřim: Akademické centrum studentských aktivit, 2014, 381 s. ISBN 978-80-905297-1-7. JEŽKOVÁ, Zuzana, Hana KREJČÍ, Branislav LACKO a Jaroslav ŠVEC. Projektové řízení: Jak zvládnout projekty. Kuřim: Akademické centrum studentských aktivit, 2014, 381 s. ISBN 978-80-905297-1-7. jjkkkkk

Not applicable.

20 hours, compulsory

The course is planned as a 0 + 2 mode, i.e. without formal lectures, just seminars. The lectures, however, will be organised on "ad hoc" principle - at the beginning of the semester as a tool for delivering the rules of the simulation, and at the end for providing a feedback to students.