Course detail
Strategy Of Competitive Encounters
FP-PsksKAcad. year: 2022/2023
The aim of the subject is to gain knowledge from the preparation and management area of competitiveness. Also some competitive practises using in Czech Republic will be discussed. Students will also meet with specific information system of the company.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.
Assesment methods and criteria linked to learning outcomes
Credit: elaboration of semester work.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale.
Completion of the course for students with individual study:
Credit: elaboration of a semester work, which will be sent to the lecturer.
Exam: written form. The student will receive two questions, the answers to which he has a limited time. The exam is classified according to the ECTS scale.
Completion of the course in distance form:
Credit: elaboration of semester work.
Exam: test through e-learning. The exam is classified according to the ECTS scale.
Course curriculum
Features of competitive clashes
Attacking the concept of a competitive clash
Competitive strategy clashes
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
BARTES,F., DOSTÁL,V. Strategie konkurenčních střetů. Studijní texty. Fakulta podnikatelská . VUT v Brně. Brno: PC DIR, 1999. ISBN 80 – 214 – 1496 -0. (CS)
PORTER,M. Konkurenční výhoda. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 12 – 0. (CS)
Recommended reading
KOTLER,P. Marketing management. 2.upravené vydání. Praha: Victoria Pubblishing, 1995. ISBN 80 – 85605 – 08 – 2. (CS)
PORTER,M. Konkurenční strategie. Praha: Victoria Pubblishing, 1994. ISBN 80 – 85605 – 11 – 2. (CS)
Classification of course in study plans
- Programme MGR-KS Master's
branch MGR-PFO-KS , 2 year of study, summer semester, compulsory
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
- Basic philosophy of the offensive approach to the competitive struggle
- Optimal concentration of forces
- Shock effect
- Choosing the of a place for a struggle
- Strategy means and goals adjustment
- Changes in the way of struggle management
- Samurai principles of the competitive struggle management
- Readiness of the Czech TOP management for the competitive struggles
- Specific information system of a company
Guided consultation in combined form of studies
Teacher / Lecturer
Syllabus
- Basic philosophy of the offensive approach to the competitive struggle
- Optimal concentration of forces
- Shock effect
- Choosing the of a place for a struggle
- Strategy means and goals adjustment
- Changes in the way of struggle management
- Samurai principles of the competitive struggle management
- Readiness of the Czech TOP management for the competitive struggles
- Specific information system of a company