Course detail

Principles of Entrepreneurship

FP-BPENEAcad. year: 2022/2023

Course serve basic demarcation of all entrepreneurship area from the point of view theory as well as practice. Course concentrate on the company life curve, i.e. from decision making of potential future entrepreneur about entrepreneurial activity, across process company creation and its management in the area of growth, until survival and decline.
The course consists of two parts in a ratio of 20:80. The first part will be taught by a Czech teacher and the second part will be taught by a foreign teacher.

Language of instruction

English

Number of ECTS credits

6

Mode of study

Not applicable.

Guarantor

prof. Ing. Vojtěch Koráb, Dr., MBA

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Knowledge: students will be able to know modern theory used in all entrepreneurial process.
Skills: students will be able:
1. Criticaly analyse and evaluate entrepreneurial environment in global context.
2. Define, evaluate and choose appropriate form of entrepreneurial activity and to create business plan.
3. Analyse and evaluate position of the entrepreneurial entity on the market.
4.To formulate strategic goals and plans.
Competencies: students acquire basisc competencies necessary for creation of own company and the company future development.

Prerequisites

Before the study of the course students must to have next knowledge and skills: creative thinking for creation of own business.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures have character of interactive interpretation.
Due to the security situation in the Czech Republic and the Rector's or the Dean's Directive, teaching may be conducted in electronic form. Teaching conditions will be explained to students in a lecture or exhibited in the news of the subject.

Assesment methods and criteria linked to learning outcomes

For successful completing of exam is demanded:
1. Active participation and course unit credit.
2. Successful passing of final exam.
3. The final grade will be related to the evaluation of both parts of the course in a ratio of 20:80.
Students are encouraged to continuously study the lectured material. The form of the exam will depend on the epidemiological situation.
Individual study plan: students who have an approved Individual Study Plan will actively cooperate in the preparation of a team business plan for obtaining course unit credit.
Recognition of a subject from a foreign university of study as the subject Principles of Entrepreneurship is governed by the Directive of the Dean of the Faculty of Business and Management and is assessed by the subject guarantor.

Course curriculum

Basic content of lectures relate to the next areas:
1. Introduction to entrepreneurship, historical view on business.
2. Small business in the economy and their functions.
3. Innovation in business and the economy.
4. Basic stones of successful entrepreneurship, business process and its stages.
5. Entrepreneur, his/her features and self-evaluation, an intrapreneur.
6. Decision-makinmg process on setting-up a new business, selecting a place for business.
7. Establishing of a new business, Franchising concept.
8. Business plan. Parts of the business nmodel.
9. Management of the start-up pfase of the new business, management of resources of the new enterprise.
10. Business Growth Management.
11. Company internacionalisation.
12. Family business.
13. Business maturity, business sale, bankruptcy, warning signs, decline and fall.

Work placements

Not applicable.

Aims

Course objective is to give students basic knowledge for analysis and evaluation of own potential for individual conducting of business and formulation of strategic objectives and plans for entrepreneurial activity. Partial objective of the course is selection of appropriate business entity and for this entity to create business plan.

Specification of controlled education, way of implementation and compensation for absences

In the case of long-term absence in the course for medical or social reasons, the teacher will be provided with a substitute task.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BURNS, P. Entrepreneurship and Small Business. UK: Palgrave. 540 pp., 2016. ISBN 978-1-137-43035-9. (EN)
HISRICH, Robert D a Michael P PETERS. Entrepreneurship. 4th ed. Boston: Irwin/McGraw-Hill, 1998. ISBN 0256234787. (EN)
BYGRAVE, William D a Andrew ZACHARAKIS. Entrepreneurship. Hoboken: John Wiley, 2008. ISBN 978-0-471-75545-6. (EN)

Recommended reading

KORÁB, V. Principles of Entreprenruship. Handbook. Brno: BMF, 2016. (EN)

Classification of course in study plans

  • Programme BAK-E Bachelor's

    branch BAK-ESBD , 1. year of study, winter semester, compulsory

  • Programme BAK-ESBD Bachelor's, 1. year of study, winter semester, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

prof. Ing. Vojtěch Koráb, Dr., MBA

Syllabus

Basic content of lectures relate to the next areas:
1. Introduction to entrepreneurship, historical view on business.
2. Small business in the economy and their functions.
3. Innovation in business and the economy.
4. Basic stones of successful entrepreneurship, business process and its stages.
5. Entrepreneur, his/her features and self-evaluation, an intrapreneur.
6. Decision-makinmg process on setting-up a new business, selecting a place for business.
7. Establishing of a new business, Franchising concept.
8. Business plan. Parts of the business nmodel.
9. Management of the start-up pfase of the new business, management of resources of the new enterprise.
10. Business Growth Management.
11. Company internacionalisation.
12. Family business.
13. Business maturity, business sale, bankruptcy, warning signs, decline and fall.

Exercise

13 hours, compulsory

Teacher / Lecturer

prof. Ing. Vojtěch Koráb, Dr., MBA

Syllabus

1. Introduction to the exercises, assignment of a team project. The business process and the influences affecting it.
2. Assessment of self-evaluation, strength and weakness, uniqueness. Generate ideas for future business
3. Evaluation of ideas and self-evaluation penetration. Marketplace ranking, who will be the customer, what can be done for future customers.
4. Selection of the appropriate business entity. Creating a business model
5. Creating a business plan. Business management during growth, survival, or decline
6. Internationalize or Stay in Domestic Markets? Choice of exit strategy
7. Engaging family members in business