Course detail

Communication In Management

FP-krKAcad. year: 2020/2021

The course aims on relevant knowledge of interpersonal communication necessary for efficient managerial positions. Students will be familiarized with theoretical models of interpersonal communication and consequently emphased on practice and application of acquired knowledge in specific situations, when solving case studies or mutual discussions.

Learning outcomes of the course unit

Students will acquire relevant psychological knowledge from the field of social competence of manager. They will master especially the following skills: identification of communication goals, active listening, exoteric formulation of requirements and opinions, analysis of communication problems, choice of relevant communication strategy and tactics and their successful application, prevention of misunderstanding as well as increasing of individual, team and organizational performance by means of creative communication.


Basic publication: KONEČNÁ, Z. Základy komunikace. Základy komunikace. 1. Brno: Akademické nakladatesltví CERM, 2009. s. 1-151. ISBN: 978-80-214-3891- 0.


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

BEDRNOVÁ, E., NOVÝ, I. & kol. Psychologie a sociologie řízení. 3., rozš. a dopl. vyd. Praha: Management Press, 2002. 798 s. ISBN 978-80-7261-169-0. (CS)
MCLAGAN, P., KREMBS, P. Komunikace na úrovni. Praha: MP 1998. ISBN 80-85943-75-1. (CS)
FRANKOVÁ, E. Kreativita a inovace v organizaci. 1. vyd. Praha: Grada 2011. 256 s. ISBN 978-80-247-3317-3. (CS)
LUKÁŠOVÁ, R., NOVÝ, I. a kol. Organizační kultura. Od sdílených hodnot k vyšší výkonnosti podniku. Praha: Grada 2004. ISBN 80-247-0648-2. (CS)
O´BRIANOVÁ, P.: Pozitivní řízení: asertivita pro manažery. 3. vyd. Praha: Management Press, 2003. 212 s. ISBN 80-7261-077-5. (CS)
FRANKOVÁ, E. Komunikace v řízení. 1. vyd. Brno: Akademické nakladatelství CERM, 2008. 104 s. ISBN 978-80-214-3567-4. (CS)

Planned learning activities and teaching methods

Lectures present principles, rules for effective solving communication problems.

Assesment methods and criteria linked to learning outcomes

Conditions of awarding the graded course-unit credit:
• 20% individual assignment
• 35% presentation
• 30% answers during discussion
• 15% active participation.

Language of instruction


Work placements

Not applicable.

Course curriculum

1. Introduction to the area of interpersonal communication and its importancy for managerial work.
2. Communication process models and their application for managerial praxis.
3. Selfassessment and application of relevant assessment tools for managerial work.
4. Social perception in managerial praxis.
5. Effective verbal communication. Coping with barriers in interpersonal communication.
6. Active listening as a part of effective interpesonal communication.
7. Effective non-verbal communication. Various types of non-verbal communication.
8. Specifics of effective discussion.
9. Rules of effective presentation.
10. Rules of effective meetings leading.
11. Assertive communication rules.
12. Effective intercultural communication.
13. Conclusion and final assessment.


The aim of the course is to provide students with relevant knowledge and skills related to social communication as a key tool for effective leadership. Main attention is paid to managerial competencies developement.

Specification of controlled education, way of implementation and compensation for absences

Attendance at lessons is compulsory and controlled.

Classification of course in study plans

  • Programme MGR-KS Master's

    branch MGR-UFRP-KS-D , 2. year of study, winter semester, 4 credits, elective
    branch MGR-ŘEP-KS , 2. year of study, winter semester, 4 credits, compulsory-optional

Type of course unit



16 hours, optionally

Teacher / Lecturer

Guided consultation in combined form of studies

25 hours, optionally

Teacher / Lecturer