Course detail
Presentation
FA-PREAcad. year: 2019/2020
The current architectural practice puts enormous demands on your presentation. In an environment of increasing competition, the architects chosen different communication strategies. Their observation, classification and critique the students realize aspects of the field, and navigate in the current market environment.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Classified credit, the form provides for the Study and Examination Regulations and Dean BUT FA.
Course curriculum
Week 2 - Mark [Brand]: building, awareness, care; punch; visual style
Week 3 - medium Visualization and Photos
Week 4 - medium model; Exhibitions
Week 5 - medium Memoirs of printed and electronic
Week 6 - presentation in the press and mass media
Week 7 - social networking and e-marketing
Week 8 - guerilla marketing
Week 9 - global vs. local communication strategy
Week 10 - Public Relations
Week 11 - The basics of typography
Week 12 - consultation of seminar papers
Week 13 - essay submission, classification
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
ARIELY, Dan. Jak drahé je zdarma: proč chytří lidé přijímají špatná rozhodnutí: iracionální faktory v ekonomice i v životě.
BECKWITH, Harry. Jak prodat neviditelné: průvodce moderním marketingem. Praha: Pragma, 1997, 205 s. ISBN 978-80-
BIELEFELD, Bert. Basics Architectural Presentation. Berlín: Birkhäuser, 2014. ISBN 978-3-03821-527-1.
FRIED, Jason a David Heinemeier HANSSON. Restart: průvodce podnikatelským minimalismem. Brno: Jan Melvil, 2010,
GALLO, Carmine. Tajemství skvělých prezentací Steva Jobse: Jak si získat každé publikum. Grada, 2012. ISBN 978-80-247-
HEINRICH, Michael. Basics Architectural Photography. Berlín. ISBN 978-3-7643-8666-5.
ISBN 978-80-251-3546-4.
KLEIN, Naomi. Bez loga. Překlad Pavel Kaas. Praha: Argo, 2005, 510 s. ISBN 80-720-3671-8.
KOTLER, Philip a Gary ARMSTRONG. Marketing. Praha: Grada, 2004, 855 s. ISBN 978-80-247-0513-2.
LEVINSON, Jay Conrad. Guerilla marketing: Nejúčinnější a finančně nenáročný marketing. Brno: Computer Press, 2011.
Praha: Práh, 2009, 215 s. ISBN 978-80-7252-239-2.
SCHILLING, Alexander. Basics Modelbuilding. 2006. vyd. Berlín: Birkhäuser, 2006. ISBN 978-3-7643-7649-9.
THOMPSON, Don. Jak prodat vycpaného žraloka za 12 milionů dolarů: Prapodivné zákony ekonomiky současného umění
288 s. ISBN 978-80-87270-04-2.
4389-9.
7205-743-6.
Recommended reading
Classification of course in study plans