Course detail
Entrepreneurial Project in Virtual Market
FP-BEPVEAcad. year: 2018/2019
The course focuses on the development of students' entrepreneurial abilities, especially with regard to managerial, marketing, financial and purchasing skills. An important role will be played by understanding the links between business decisions in various areas of corporate governance(marketing, finance, purchasing, management, etc.). Three software modules (banking, ERP system and e-shop) will be used in the course. Students set up their own companies and will be trading on the virtual international market.
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Recommended optional programme components
Literature
Ernest R. Cadotte: The Management of Strategy in the Marketplace Innovative Learning Solutions, Inc., 416p,. 2015 ISBN 9780977406494 (EN)
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Language of instruction
Work placements
Course curriculum
2. Division of individual activities within the company - marketing, purchase, sales, finance etc., beginning of creating the necessary materials for the company - defining the product portfolio, creating pricing policy - price lists
3. Creating Online Marketing Promotion - FB Sites and Other Profiles on Soc. networks, promotional video - Youtube, Web pages, newsletter
4. Creating an online marketing promotion of FB sites and other profiles on soc. networks, promotional video - Youtube, Web site, newsletter; preparing a presentation for investors
5. Presentation for investors
6. Preparation of Business Presentation
7. Presentation in the form of videoconference for customers in Finland - Business Pitch
8. Beginning of trading - learning to work with individual software modules - e-banking, ERP system, e-shop
9. Trading and Lead-Related Agenda - Purchase, Finance, Sales, Marketing in software modules, Sales Event Preparation
10. Event preparation - Sales Event (Company Fair)
11. Sales Event, making individual business contracts (face to face)
12. Complete the business agenda in connection with the company fair
13. Final feedback and conclusion of the evaluation
Aims
- Awareness of the links between the decisions in the individual areas of the business "agenda", their mutual impacts and the links to the fulfillment of the entrepreneurial strategy.
- Awareness of your own capacities to creatively respond to the development of internal and external corporate environment and the factors that prevent the application of these abilities
Specification of controlled education, way of implementation and compensation for absences