Corporate Social Responsibility
FP-UsopPAcad. year: 2018/2019
The course addresses the problem of etiquette and rhetoric provides information and develops students’ skills in the area of communication in person or in a written form.
Learning outcomes of the course unit
Students will be made familiar with the modern attitude to doing presentations. They will be able to participate in creation and application of tools intended for public speach.Students will be able to speak in front of an audience and will be familiar with the rules of etiquette.
The knowledge of doing business – types of business companies, tools of management, theory of behaviour of company, theory of behaviour of customers, international business manners.
Recommended optional programme components
Recommended or required reading
SAMPSNOVÁ,E.: Jak si vytvořit působivý image. Praha 1996, 135str. (CS)
KOHOUT, J.: Rétorika, Praha 1995, 159 str. ISBN 80-85943-54-9 (CS)
ROLNÝ,I.: Etika a podniková strategie. Nakladatelství Albert Boskovice, 1998, 128 str. ISBN.:80-85834-53-7 (CS)
Planned learning activities and teaching methods
The course contains lectures that explain basic principles, problems and methodology of the discipline, and exercises that promote the practical knowledge of the subject presented in the lectures.
Assesment methods and criteria linked to learning outcomes
Course-unit credit requirements:
1.Student has to visit seminars, 1 absent si allowed.
2.Individual presentation in steady date.
3. Final exam - minimum 75% correct answers
Language of instruction
Rhetoric for managers I
Rhetoric for managers II
Technique of speech
Image of mangers
The aim of the course is to gain the basic knowledge of social interaction, rhetoric, presentation and obtaining the practical skills in these areas.
Specification of controlled education, way of implementation and compensation for absences
Students have to present their reports in front of other students in seminars.