Course detail

The Artist in Galleries and Museums

FaVU-VUGMPAcad. year: 2018/2019

Students will learn about the everyday aspects of art institutions' functioning; this knowledge is essential for the artist in working on concrete projects and relating to the audiences. Students will acquire hands-on knowledge useful in interacting with galleries and museums which can be understood as clients with specific needs. Students will learn about the institutional infrastructure and will meet and have discussions with the individual department representatives (management, marketing, PR, curators, etc).

Language of instruction


Number of ECTS credits


Mode of study

Not applicable.

Learning outcomes of the course unit

Students will get practical knowledge about the working of museums and galleries and will understand these institutions as clients with specific needs.




Not applicable.

Planned learning activities and teaching methods

Combination of lectures and practice-oriented seminars: field trips, steered discussions with art world proffessionals.

Assesment methods and criteria linked to learning outcomes

Non-classified grade given on the basis of a practical assignment.

Course curriculum

1. The beginnings of museums, their social context and their elementary functions
2. Collections and their management
a. documentation, legislation, regulations
b. collections and their security, storage, its norms; restauration and conservation
3. museum and gallery models; management and financing
- the collection characteristics, quality parametres, profiling, acquisition program
4. The products of museums and galleries and their social impact, communication with the public by visual means
- shows, collection catalogs, exhibition catalogs, magazines, anthologies, the role of the designer
5. Museum and gallery marketing
a. public use of museums and galleries, current trends, institutional culture
b. segmentation of audiences and target groups, building up new audiences, communication and promotion, the creation of communicative strategies, the connection of museums and galleries to tourism, the tasks for the designer

Work placements

Not applicable.


The course aims for connecting theory and practice: students wil learn about the working of art institutions and about the role of an artist in contemporary art world.

Specification of controlled education, way of implementation and compensation for absences

100% attendance

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Ladislav Kesner, Marketing a management muzeí a památek. Praha: Grada 2005
Ladislav Kesner, Muzeum umění v digitální době. Vnímání obrazů a prožitek umění v soudobé společnosti. Argo a Národní galerie v Praze 2000.
Muzeum umění & společnost, Sborník Muzea v Benešově 2005/2 (ed.Tomáš Fassati).
Mária Orišková (ed.): Efekt múzea: predmety, praktiky, publikum. Antológia textov anglo-americkej kritickej teórie múzea, Bratislava 2006
Ladislav Kesner (ed.), Muzea, kulturní dědictví a digitální revoluce. Sborník z konference, Praha 2000.

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme Bachelor's

    branch , 1. year of study, winter semester, elective

  • Programme Bachelor's

    branch AGD2 , 3. year of study, winter semester, elective
    branch AGD1 , 3. year of study, winter semester, elective
    branch AGD2 , 4. year of study, winter semester, elective
    branch AGD1 , 4. year of study, winter semester, elective

Type of course unit



13 hours, optionally

Teacher / Lecturer


13 hours, compulsory

Teacher / Lecturer