Course detail
Communication and Advertising of small Company
FP-BkrmsPAcad. year: 2017/2018
Not applicable.
Language of instruction
Czech
Number of ECTS credits
6
Mode of study
Not applicable.
Guarantor
Department
Learning outcomes of the course unit
Not applicable.
Prerequisites
Not applicable.
Co-requisites
Not applicable.
Planned learning activities and teaching methods
Not applicable.
Assesment methods and criteria linked to learning outcomes
Not applicable.
Course curriculum
Not applicable.
Work placements
Not applicable.
Aims
Not applicable.
Specification of controlled education, way of implementation and compensation for absences
Not applicable.
Recommended optional programme components
Not applicable.
Prerequisites and corequisites
Not applicable.
Basic literature
HAWKINS, Delbert I. a David L. MOTHERSBAUGH. Consumer Behavior: Building Marketing Strategy. 13. Boston: McGraw-Hill Higher Education, 2015. ISBN 978-1259232541. (CS)
PELSMACKER, Patrick de, Maggie GEUENS a Joeri van den BERGH. Marketing communications: a European perspective. 4th ed. Harlow: Pearson, 2010, xxiii, 660 s. ISBN 978-0-273-72138-3. (CS)
VYSEKALOVÁ, Jitka. Psychologie reklamy: nové trendy a poznatky. 3., rozš. a aktualiz. vyd. Praha: Grada, 2007. Expert (Grada). ISBN 978-80-247-2196-5. (CS)
PELSMACKER, Patrick de, Maggie GEUENS a Joeri van den BERGH. Marketing communications: a European perspective. 4th ed. Harlow: Pearson, 2010, xxiii, 660 s. ISBN 978-0-273-72138-3. (CS)
VYSEKALOVÁ, Jitka. Psychologie reklamy: nové trendy a poznatky. 3., rozš. a aktualiz. vyd. Praha: Grada, 2007. Expert (Grada). ISBN 978-80-247-2196-5. (CS)
Recommended reading
Not applicable.
Classification of course in study plans