Course detail

Economics of Information Products

FIT-EIPAcad. year: 2017/2018

The course is focused on a description and modeling of the economical factors - trends, intellectual property, branch regulations and structure of the information field - determining success of the new information and communication products. An important part is microeconomics. Its basic principles and theoretical background are critical for an optimal ICT products management.

Language of instruction

Czech

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

Ing. Šárka Květoňová, Ph.D.

Department

Department of Information Systems (UIFS)

Learning outcomes of the course unit

  • Ability to apply the basic economical principles into the present and constantly changing online economics.
  • Ability to define and formulate e-commerce as the specific market for good and identify the basic characteristic e-commerce domain.
  • Ability to identify the costs of production of information and market structure for information goods.
  • Understanding of customer strategies during the product selection.
  • Ability to apply the economical tools for the purpose of a critical appraisal the possibilities for pricing and versioning of information goods.
  • Ability to identify industrial branches and products usable as closed and positive feedback. Explanation of an impact of the standards on information products and technology.
  • Critical appraisal of the effects and impacts of the present and planned government measures for IS/IT domain.

Prerequisites

There are no prerequisites

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Study evaluation is based on marks obtained for specified items. Minimimum number of marks to pass is 50.

Course curriculum

    Work placements

    Not applicable.

    Aims

    The main goal of the course is an explanation of factors determining a success of ICT products in context of their modern usage. The principal domain is the use of standard microeconomic analyses in a very fast changing area of information products and infrastructure. Key aspects are: intellectual property and copyright, branch regulations, and structure of information sectors.

    Specification of controlled education, way of implementation and compensation for absences

    A mid-term test, individual task, presentation of the project, a final exam. The minimal number of points which can be obtained from the final exam is 20. Otherwise, no points will be assigned to the student.

    Recommended optional programme components

    Not applicable.

    Prerequisites and corequisites

    Not applicable.

    Basic literature

    Kingsnorth, S.: Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd Edition, Kogan Page Ltd, 2022. ISBN 9781398605992. (EN)

    Recommended reading

    Not applicable.

    Classification of course in study plans

    • Programme IT-MSC-2 Master's

      branch MMI , 2 year of study, winter semester, compulsory
      branch MBI , 0 year of study, winter semester, elective
      branch MSK , 0 year of study, winter semester, elective
      branch MMM , 0 year of study, winter semester, elective
      branch MBS , 0 year of study, winter semester, elective
      branch MPV , 0 year of study, winter semester, elective

    Type of course unit

     

    Lecture

    26 hod., optionally

    Teacher / Lecturer

    Ing. Šárka Květoňová, Ph.D.

    Syllabus

    1. Úvod - definice základních pojmů - IS/IT, informační zboží atp.
    2. Informační společnost - hlavní rysy, směry vývoje a trendy
    3. Business oblast, ekonomika a informační technologie
    4. Informační management a marketing
    5. Cena IT zboží
    6. Vytváření různých verzí informačního zboží
    7. Informace ve vědě, technice a medicíně (STM)
    8. Copyright, otázky autorských práv
    9. Uzamčení, náklady přechodu a jak tyto situace poznat
    10. Sítě, síťová ekonomika a pozitivní zpětná vazba
    11. Standardy a kompatibilita - kooperace, válka standardů
    12. Ekonomika standardů v informačních sítích
    13. Závěrečné shrnutí a zhodnocení základních aspektů oblasti managementu a ekonomie informačních produktů, debata seminárních prací.

    Fundamentals seminar

    6 hod., optionally

    Teacher / Lecturer

    Ing. Šárka Květoňová, Ph.D.

    Exercise in computer lab

    12 hod., optionally

    Teacher / Lecturer

    Ing. Šárka Květoňová, Ph.D.

    Syllabus

    • Základní seznámení se simulační hrou JA TITAN
    • Absolvování jednotlivých hracích kol
    • Vyhodnocení úspěšnosti, kritické zhodnocení

    Project

    8 hod., optionally

    Teacher / Lecturer

    Ing. Šárka Květoňová, Ph.D.