Course detail
Understanding Global and European Business Environment
FP-PugebKAcad. year: 2017/2018
a) Introduction: Business and Economy in the 'New' Europe
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Language of instruction
Number of ECTS credits
Mode of study
Department
Learning outcomes of the course unit
b) Discus the economic relationship between EU and the US, Japan, China
c) Evaluate how EU policies affecting business operations in Europe,
d) Explain the developments of economic integration in Europe (the Treaty of Rome and the Maastricht Treaty)
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Work placements
Aims
b) To describe students an international business context, in order to further and understanding of the European business environment
c) To show students the impact of EU policies on the European business environment and on corporate strategies developed in response to these policies.
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Piggott, J. and Cook, M, 1993 , International Business Economics: A European Perspective, Longman, New York.
Welford, Richard & Prescott, Kate: European Business. An Issue-Based Approach. 3.ed. London: Pitman Publishing, 1996. Pp. 116-157 & 463-473.
Willem, M, 1993 , The Economics of European Integration: Theory, Practice, Policy, Dartmouth, Aldershot, England
Recommended reading
Classification of course in study plans
- Programme MGR-KS Master's
branch MGR-PFO-KS , 2 year of study, winter semester, compulsory
branch MGR-UFRP-KS , 1 year of study, winter semester, elective
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Guided consultation in combined form of studies
Teacher / Lecturer