Course detail
International Business
FP-EibPDAcad. year: 2016/2017
The course is focused on the area of International business environment and trading. Aim of the subject is: to explain characteristics of international environment and importance of international business; to characterize basic ideas and terminology, main subjects and organisations in international business; to introduce basic trade operations and managing of international business.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
1. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad and International Business
2. Global Marketplaces and Business Centers, the Role of Culture
International Environment
3. International Trade and Investment Theory
4. Formulation of National Policies- International Cooperation among Nations
Managing International Business
5. Strategies of Analyzing and Entering Foreign Markets – International Business Strategies
6. Organization Design and Controlling for International Business and Managing Behavior Managing International Business Operations
7. International Marketing
8. International Operations Management
9. International Finance, Accounting and Taxation
10. International Human Resource Management
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
CZINKOTA,M. R., RONKAINEN, I. A., MOFFET, M. H. International Business. 7th.inter. ed. Thomson South- Western. 2005. ISBN 0-324-22533-4. (EN)
GRIFFIN, R. W., PUSTAY, M. W. International Business: A Managerial Perspective. 5th inter. ed. - Upper Saddle River, Prentice Hall, 2007. ISBN: 0-13-233532-8 (EN)
GRIFFIN, R. W., PUSTAY, M. W. International Business. 6th Edition, Pearson Education, 2010. ISBN-10: 1-40-825916-8. (EN)
RUGMAN, A. M., COLLINSON, S. International Business. 6th Edition, FT Prentice Hall, 2012. ISBN-10: 0-273-76097-1 (EN)
Recommended reading
MORRISON, J. The Global Business Environment: Meeting the Challenges. 3rd edition, Palgrave Macmillan, 2010. ISBN-10: 9780230210257 (EN)
WILD, J., WILD, K., HAN, J.: International business: the challenges of globalization. 4th ed. – Pearson, Upper Saddle River, 2008. ISBN: 978-0-13-174743-6. (EN)
Classification of course in study plans
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
1. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad and International Business
2. Global Marketplaces and Business Centers, the Role of Culture
International Environment
3. International Trade and Investment Theory
4. Formulation of National Policies- International Cooperation among Nations
Managing International Business
5. Strategies of Analyzing and Entering Foreign Markets – International Business Strategies
6. Organization Design and Controlling for International Business and Managing Behavior Managing International Business Operations
7. International Marketing
8. International Operations Management
9. International Finance, Accounting and Taxation
10. International Human Resource Management
Exercise
Teacher / Lecturer