Course detail
Strategic Management
FP-IsmanPAcad. year: 2016/2017
Strategic management in the market economy and competitive environment is crucial aspect of company success. Decision about strategy, if selected strategy should lead company to the required target, has to be based on solid strategic analysis. Only on this base management can generate possible solutions, choose a and implement optimal variant. Within the process of strategic management management of company consider factors like available resources, mission and goals, eternal and internal environment of company. Strategy created and understood in this way can be good base of the competitiveness of company.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
- Case study is evaluated a maximum of 40 points according to the level of processing
- The final test has two parts. The first part has 10 questions with optional answers. The second part has two open questions. There will be only one correct answer for questions with optional answers. The correct answer is evaluated by 2 points, wrong answer -1 point and no response 0 points. Open questions are evaluated each max. 20 points. The maximum score for the test is 60 points. Time for the first part of test ) questions with optional answers) is 20 minutes. Time for the second part of test (open questions) is 60 minutes. No materials can be used for the first part of the test. The second part of the test (open questions) is “open book”.
Students solve in teams one of the specified variant case study, individually defined topic is possible. The composition of the teams, chosen case study and name of the company should be sent electronically by the end of the fifth week of the semester. Particular company can be chosen only by one team within semester and course. Particular focus of the case study is gradually solved in exercises according to the timetable. The study addresses the strategic aspects of the behavior of individual companies in those sectors, or frames on the strategic analysis of the company and strategy formulation of the company. The study is presented and defended in the term specified by timetable – see news. Students have to hand over a written feasibility study in the form surname_surname_....doc or surname_surname_....pdf. Use surname of team members for name of file. These documents must be submitted one week before presentation. Late submission will be penalized tearing down 10 points from the total score. Processing, delivery and presentation of case studies is also a condition for granting credit.
In the case of poor results of case presentation (less than 10 points) students can prepare new extra case instead of it. The best possible evaluation for this new extra case would be 20 points. Term of presentation will be set up individually.
The maximum number of points, at 100% fulfillment of the two conditions, is 100. The final classification is based on the number of points and is in line with ECTS. Students have to obtain at least 50 points in sum to pass the course. In case of insufficient number of points, or the need to obtain a better assessment, students have the opportunity to use oral exam.
Course curriculum
Possible ways of making goals in the company, three levels of strategy, SBU.
The structure of the analytical procedures. General and specialization environment of the company.
Competition and competitive environment, competitive space.
Internal factors - functional approach.
Analyses of resources, competitive advantage, basis competencies
Strategy formulation, strategy hierarchy, Porter's generic strategies.
Diversification, restructualization.
The essence of acquisitions, mergers, joint ventures and franchising, internationalization strategy.
Factors influencing the choice of strategies, methods of selection.
Implementation and evaluation of strategy.
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307 (EN)
PORTER, MICHAEL E. Competitive Strategy. First Free Press Export Edition: Free Press 2004. 396 (EN)
ZICH, R. Koncepce úspěchuschopnosti Konkurenceschopnost - vítězství, nebo účast v soutěži?. Brno: Akademické nakladatelství CERM, 2012. 125 s. ISBN: 978-80-7204-818- 2. (CS)
Recommended reading
KOTLER, P. and K.L. KELLER. Marketing Management. 14. ed. Pearson, 2011. 816 p. ISBN 978-0132102926. (doporučená literatura) (EN)
MINTZBERG, H., QUINN, J.B. and S. GHOSHAL. The Strategic Management Process. Revised European Edition. Prentice Hall Europe 1998, 1036 p. ISBN 0-13-675984-X. (doporučená literatura) (EN)
PORTER, M. E. Competitive Advantage. First Free Press Export Edition: Free Press 2004.557 s. ISBN: 0-7432-6087-2. (doporučená literatura) (EN)
PORTER, M. E. Competitive Strategy. First Free Press Export Edition: Free Press 2004. 396p. ISBN: 0-7432-6088-0. (doporučená literatura) (EN)
Classification of course in study plans
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
2. Možné způsoby tvorby cílů ve firmě, hierarchie strategie,SBU
3. Struktura analytických postupů. Obecné a oborové okolí firmy
4. Konkurence a konkurenční prostředí, konkurenční prostor
5. Interní faktory – funkční přístup
6. Analýzy zdrojů, konkurenční výhoda, základní kompetence
7. Formulace strategie, Porterovy generické strategie, hodnotový řetězec
8. Diverzifikace, restrukturalizace
9. Podstata akvizice, fúze, joint-venture a spolupráce firem, strategie internacionalizace
10. Faktory ovlivňující výběr strategie, metody výběru
11. Implementace a hodnocení strategie
12. Strategické vůdcovství, organizační aspekty realizace strategie
13. Alternativní přístupy k formulaci strategie, Specifika strategického řízení různých typů organizací
Exercise
Teacher / Lecturer
Syllabus
2. Czech industry, strategic management of Czech companies - discussion.
3. Case study1
4. Practical exercises - application of presented methods
5. Case study 2
6. Practical exercises - application of presented methods
7. Case study 3
8. Presentation of final projects
9. Presentation of final projects
10. Conclusion, test