Czech

Not applicable.

Students will have a clear idea of strategic management process and principals of strategic thinking. They will be made familiar with analytical tools intended for strategic analysis of external and internal factors. Students will learn the methodology of formulation of strategy based on hierarchical strategy structure - corporate, business and functional strategy. Students will also learn the methods applied for selection, realization and evaluation of strategy.

Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

Not applicable.

The course contains lectures that explain basic principles, problems and methodology of the discipline, and exercises that promote the practical knowledge of the subject presented in the lectures.

Evaluation of the course consists of two parts - the processing of the project dealing with the project and exam written test with possibility of consequent oral examination. Scoring of each component is as follows:
- project is evaluated a maximum of 40 points according to the level of processing
- The final test has two parts. The first part has 10 questions with optional answers. The second part has two open questions. There will be only one correct answer for questions with optional answers. The correct answer is evaluated by 2 points, wrong answer -1 point and no response 0 points. Open questions are evaluated each max. 20 points. The maximum score for the test is 60 points. Time for the first part of test ) questions with optional answers) is 20 minutes. Time for the second part of test (open questions) is 60 minutes. No materials can be used for the first part of the test. The second part of the test (open questions) is “open book”.
Students solve in teams project focused on topic defined on the base of consultation. The composition of the teams, topic or project and name of the company should be sent electronically by the end of the fourth week of the semester. Project has two basic possible topics. The first possible topic is characteristic and evaluation of strategic behavior of selected company. Second possible topic is formulation of strategy of selected company. Detailed instructions will be available in the beginning of semester in e-learning and news. Particular company can be chosen only by one team within semester and course. Seminars will be focused on consulting of projects
Specific content of the project will be defined individually for each team on the base of consultation. Project has to be defined so as the following areas are covered: strategic behavior of company, elements of strategic analysis, formulation and implementation of strategy. The project will be defended in the specific terms – shall be defined during semester.
Students have to hand over a written feasibility study in the form surname.doc or surname.pdf. Use surname of one team member for name of file. These documents must be submitted one week before the defence. Late submission will be penalized tearing down 10 points from the total score. Processing, delivery and defense of project is also a condition for granting credit. In the case of poor results of project defense (less than 10 points) students can prepare new extra project instead of it. The best possible evaluation for this new extra project would be 30 points. Term of presentation will be set up individually.
The maximum number of points, at 100% fulfillment of the two conditions, is 100. The final classification is based on the number of points and is in line with ECTS. Students have to obtain at least 50 points in sum to pass the course. In case of insufficient number of points, or the need to obtain a better assessment, students have the opportunity to use oral exam.

Description and characteristics of the process of strategic management.
Possible ways of making goals in the company, three levels of strategy, SBU.
The structure of the analytical procedures. General and specialization environment of the company.
Competition and competitive environment, competitive space.
Procedures for analysis of internal factors, source analysis, competitive advantage, basis competencies.
Strategy formulation, strategy hierarchy, Porter's generic strategies.
Diversification, the essence of acquisitions, mergers, joint ventures and franchising, internationalization strategy.
Factors influencing the choice of strategies, methods of selection, implementation and evaluation strategy.
Strategic leadership, organizational aspects of the implementation strategy.
Alternative approaches to strategy formulation, strategic management specifics of various types of organizations

Not applicable.

The objective of the course is to make students familiar with the strategic management process in market and competitive environment. The course is focused on explanation of analytical tools and possibility of their application and on formulation of strategy and its realization.

The attendance at seminars is required. The attendance at the presentation and defence of project is compulsory. The attendance at lectures is recommended.

Not applicable.

Not applicable.

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