Course detail
Course in English Language 2
FP-Rpaj2PAcad. year: 2016/2017
The understanding of competition in contemporary environment. Concept of competitiveness coming out from strategic management. Structural and functional competitive advantages. Success-ability, managerial model of competitiveness and evaluation of competitive strategies by means of alternative methods. Evaluation of present business environment. Selected aspects of globalization. International management and strategy. Company internationalization and internationalization strategy. International Joint Venture and alliances.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
During evaluation of the course is the emphasis on systematic, ongoing work of the students. The final assessment is classified according to ECTS and will depend not only on the results of the written examination of knowledge, but also the active participation of students in controlled lectures. The aim of evaluation is to test the knowledge, abilities and skills through a written examination (case study) and active participation in lectures (interactive teaching - case studies, guided discussion, etc.).
Assessment methods (weight percent)
Lectures and assignments 30%
Examination (written) 70%
Course curriculum
2. Competitiveness of company based on I/O strategic management model
3. Competitiveness of company based on RBV strategic management model
4. Functional and structural competitive advantage
5. Managerial model of competitiveness and Success-ability based approach
6. Evaluation of competitive strategies based on S-A approach
7. Managerial aspects of development of competitiveness
8. Evaluation of competitive environment
9. Globalization issues
10. International management
11. International strategy
12. Internationalization of company and internationalization entry strategy
13. International Joint Venture and alliances
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
GRIFFIN, R.W. - PUSTAY, M.W. International Business - A Managerial Perspective. 3rd ed. Prentice Hall, 2002. 652 p. ISBN 0-13-042576-1 (EN)
HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307 (EN)
RUGMAN, A.M. - HODGETS, R.M. International Business. 3rd ed. Prentice Hall, 2003. 628 p. ISBN 0-273-67374-2 (EN)
Recommended reading
VODÁČEK, L. - VODÁČKOVÁ, O. Malé a střední podniky: konkurence a strategické aliance v Evropské unii. 1. vyd. Praha: Management Press, 2004.192 s. ISBN 80-7261-099-6 (CS)
VODÁČEK, L. - VODÁČKOVÁ, O. Strategické aliance se zahraničními partnery. 1. vyd. Praha: Management Press, 2002.137 s. ISBN 80-7261-058-9 (CS)
Classification of course in study plans