Course detail

Social Interaction, Rhetoric and Ethics of Business Enterprise

FP-TsrepPAcad. year: 2012/2013

The course addresses the problem of etiquette and rhetorics, provides information and develops students’ skills in the area of communication in person or in a written form.

Language of instruction

Czech

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

doc. RNDr. Anna Putnová, Ph.D., MBA

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students will be made familiar with the modern attitude to doing business taking into account the social and ethical aspects.
They will master basic skills necessary for solving ethical dilemmas.
They will be able to participate in creation and application of tools intended for improving the business ethics in a company or institution.
Students will be able to speak in front of an audience and will be familiar with the rules of etiquette.

Prerequisites

The knowledge of doing business – types of business companies, tools of management, theory of behaviour of company, theory of behaviour of customers, international business manners.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Course-unit credit requirements:
1. Participation in the exercises
2. Fulfilling the assignment and submitting written reports of required content and form.
Student has to demonstrate his/her ability to apply the theoretical knowledge in practice.

Course curriculum


Rhetoric for mangers
Technique of speech
Etiquette
Image for managers

On the exercises the topic of lectures are trained. The case studies are solved by team of students or individually by student.

Work placements

Not applicable.

Aims

Globalisation of economy brings new challenges, which the coming generation should be able to solve using the knowledge of the contemporary theory.
Case studies which are a part of exercises should help students.

Specification of controlled education, way of implementation and compensation for absences

Students have to present their reports in front of other students in seminars.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

ČERNOHORSKÁ, L.; PUTNOVÁ, A. Společenská odpovědnost firem a jak ji měřit?. 1. 1. Brno: CERM, 2012. 130 s. ISBN: 978-80-7204-806- 9. (CS)
KOHOUT, J.: Rétorika, Praha 1995, 159 str. ISBN 80-85943-54-9 (CS)
PUTNOVÁ,A.: Sociální odpovědnost a etika podnikání. Skriptum pro KS FP VUT v Brně, str.57. 2004, ISBN 8021417841 (CS)
ROLNÝ,I.: Etika a podniková strategie. Nakladatelství Albert Boskovice, 1998, 128 str. ISBN.:80-85834-53-7 (CS)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme BAK Bachelor's

    branch BAK-MTK , 3 year of study, summer semester, compulsory

Type of course unit

 

Lecture

13 hod., optionally

Teacher / Lecturer

doc. RNDr. Anna Putnová, Ph.D., MBA

Syllabus

Rhetoric for mangers
Technique of speech
Etiquette
Image for mangers

On the exercises the topic of lectures are trained. The case studies are solved by team of students or individually by student.

Exercise

13 hod., compulsory

Teacher / Lecturer

Ing. Lenka Černohorská, Ph.D.