Course detail

Commercial Transport

FSI-OBPAcad. year: 2011/2012

Marketing of air transport, market research, publicity and advertising, flight timetables, sale, acceptance of passengers, exposures and acceptance of documents, methods of payments, fixing rates of international air transport, reductions, passenger air transport done under special rules, documents for international cargo transport, etc.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

Ing. Tomáš Kujal, Ph.D.

Department

Institute of Aerospace Engineering (LÚ)

Learning outcomes of the course unit

Orientation in the marketing aspects of air transport, in the transport conditions, in the transport documentation, in the tarifs and charges assessment, in the categories of passengers, baggages and freight and ways of their transport.

Prerequisites

none

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Obtaining of the credit is based on the continuous control of knowledge during all the semester. The examination is of oral form and it is based on three questions.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

Introduction to the basic problems of marketing in the regular air transport of the passengers, to busines operation in the regular air transport of the passengers and cargo. Explaining of the definitions due to air transport, verification of the theoretical knowledges and acquisition of the practical knowledges during excursion in the airport and in the tracel agency.

Specification of controlled education, way of implementation and compensation for absences

Lectures and exercises are compulsory. The absence (in justifiable cases) can be compensated by personal consultation with the lecturer and elaboration of individually assigned topics and exercises.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Hanák, P.: Obchodná prevádzková činnosť v leteckej doprave, Žilina, 2004 (SK)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme M2I-P Master's

    branch M-LPR , 2. year of study, winter semester, compulsory

Type of course unit

 

Lecture

39 hours, optionally

Teacher / Lecturer

Ing. Tomáš Kujal, Ph.D.

Syllabus

1. Introduction, history, outline
2. Air transport licencing, agreenments
3. Air transport marketing
4. Flight schedules
5. Airlines
6. Aircraft used in the air transport
7. Transport of passengers
8. Documents for passenger transport
9. Tariffs for passenger transport
10. Transport of baggages
11. Cargo transport
12. Tariffs and documents for cargo transport
13. Excursion

Exercise

13 hours, compulsory

Teacher / Lecturer

Ing. Tomáš Kujal, Ph.D.

Syllabus

- excursion on Brno Turany airport and in the travel agency

E-learning texts

IATA materiál (cs)