Czech

Not applicable.

Students will understand the significance of business in the state economy; they will be able to recognize different types of business and business activities and with the help of an analysis choose a business activity suitable for different markets. Students will be able to apply their knowledge to the management of business activities taking into account the customers’ needs and wants.

Basic economic and management terminology and categories; market functioning; organization functions; management functions and elements; business environment, basics of social communication.

Not applicable.

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

The course-unit credit is conditional on the following:
The results of assessment is conected with the students activities during the semestr.
The minimum number of points necessary for awarding the course-unit credit is 50.The details of necessary activities are described in Actuality of subject(in Intranet of Faculty)

Topics of lectures include:
- Business and its position in National Economy and in the EU
Role of business in the national economy.
History of business.
Defining the business terminology.
- Business establishment
The rules and regulations governing business activities. Legal forms of business establishments.
Business categories, kinds and types.
Economy of a business establishment.
Business strategy and plans. Organization of business establishments. Hierarchical management systems and organizational structures of business establishments.
The manager of a business establishment. Management functions and elements in a business establishment.
Managerial activities in operating management of purchase and sale.
Personal management.
IT systems and technologies and their impact on managing business activities. Informatics in management of business relations.
- Marketing of business activities
Relation of marketing to business activity. Customers-oriented management of business activities.
Business in industrial markets – the determination and specification.
Business at customer’s markets – the determination and specification.
- Other development trends
Latest development trends

Not applicable.

The main objective of the course is to familiarize students with basic terminology used in business, with different kinds and types of business activities, with legal forms of companies, as well as with development trends. Lectures emphasise practical application of the management of business activities in accordance with customers’ needs and wants on consumer and industrial markets.

Monitoring of students’ individual work on the assigned tasks. If this condition is not satisfied, the tutor may set additional conditions or coursework if appropriate.

Not applicable.

Not applicable.

CIMLER,P., ZADRAŽILOVÁ, D. kol. retail Management. Praha: Grada Publishing, s.r.o. 2007. 312s.ISBN 978-80-7261-167-6 (CS)
HINDL, R.,. HOLMAN, R., HRONOVÁ,S., a kol. Ekonomický slovník1.vyd.C.H.BECK. Praha,2003. 519 s. ISBN 80-7179-819-3. (CS)
JANATKA, F. a kol. Obchod v rámci Evropské unie a obchodní operace mimo členské země EU. Praha: ASPI, 2004, 1.vyd. 296s. ISBN 80-7357-006-8. (CS)
PRAŽSKÁ, L. JINDRA, J. a kol. Obchodní podnikání. Praha: Management Press, 2002, 2.vyd. 874s. ISBN 80-7261-059-7 (CS)
VIESTOVÁ, K. Teória obchodu. Bratislava: Sprint vfra, 2001, 208s. ISBN 80-88848-88-1. (SK)
ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha: Grada Publishing, s.r.o. 2009. 240s. ISBN 978-80-247-2049-4. (CS)

ČERNÝ, V. Prodejní techniky. Brno: Computer Press, 2003. 1.vyd. 470s. ISBN 80-079-37-4. (CS)
LYKOVÁ, J. Jak organizovat a řídit úspěšný prodej. Praha: Grada, 2002. 1.vyd. 199s. ISBN 80-247-0205-3. (CS)
SCHIFFMAN, L., KANUK, L., L. Nákupní chování. Brno, 2004. 1.vyd. 633s. ISBN 80-251-0094-4. (CS)