Course detail

Economics of Information Products

FIT-EIPAcad. year: 2010/2011

Item has no anotation.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

Ing. Šárka Květoňová, Ph.D.

Department

Department of Information Systems (UIFS)

Learning outcomes of the course unit

Item has no knowledges.

Prerequisites

There are no prerequisites

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Study evaluation is based on marks obtained for specified items. Minimimum number of marks to pass is 50.

Course curriculum

Item has no outline.

Work placements

Not applicable.

Aims

Item has no goals.

Specification of controlled education, way of implementation and compensation for absences

There are no checked study.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Kingsnorth, S.: Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd Edition, Kogan Page Ltd, 2022. ISBN 9781398605992. (EN)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme IT-MSC-2 Master's

    branch MBI , 0 year of study, winter semester, elective
    branch MBS , 0 year of study, winter semester, elective
    branch MMI , 2 year of study, winter semester, compulsory
    branch MMM , 0 year of study, winter semester, elective
    branch MPS , 0 year of study, winter semester, elective
    branch MPV , 0 year of study, winter semester, elective
    branch MSK , 0 year of study, winter semester, elective

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Syllabus

  1. Úvod - definice základních pojmů - IS/IT, informační zboží atp.
  2. Informační společnost - hlavní rysy, směry vývoje a trendy
  3. Business oblast, ekonomika a informační technologie
  4. Informační management a marketing
  5. Cena IT zboží
  6. Vytváření různých verzí informačního zboží
  7. Copyright, otázky autorských práv
  8. Uzamčení, náklady přechodu a jak tyto situace poznat
  9. Sítě, síťová ekonomika a pozitivní zpětná vazba
  10. Standardy a kompatibilita - kooperace
  11. Ekonomika standardů v informačních sítích
  12. Válka standardů
  13. Závěrečné shrnutí a zhodnocení základních aspektů oblasti managementu a ekonomie informačních produktů, debata seminárních prací.

Fundamentals seminar

6 hod., optionally

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Project

20 hod., optionally

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.