Publication detail

Creative Society-Space for Development of Company Innovative Potential

ŠIMBEROVÁ, I. NĚMEČEK, P. KOCMANOVÁ, A. LACE, N.

Original Title

Creative Society-Space for Development of Company Innovative Potential

Type

journal article - other

Language

English

Original Abstract

The paper discusses the contemporary concept of the so-called creative society and its capacity to become one of future platforms for the development of the companies' innovative potential. The key capability for economies and regions to remain competitive is to attract, cultivate and motivate groups of creative people. The authors emphasize that there are many such interested groups and individuals, the so-called stakeholders, in the undertaking's environment with which the undertaking interacts. Research into these key creative groups and their interactions creates a space for the innovation of offers of the undertakings. A competitive advantage gained by establishing and developing relationships with these individuals or groups of stakeholders offers itself particularly in sections of accompanying services that constitute at present an important part of the undertakings' offer.

Keywords

creative society, industrial market, creative class, stakeholders, innovation, product offer development, Czech Republic, research

Authors

ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A.; LACE, N.

RIV year

2009

Released

5. 9. 2009

Publisher

KSI Transactions on Knowledge Society

Location

Bulgaria, Sofia

ISBN

1313-4787

Periodical

Knowledge Society

Year of study

3

Number

september 2009

State

Republic of Bulgaria

Pages from

55

Pages to

59

Pages count

4

BibTex

@article{BUT48461,
  author="Iveta {Šimberová} and Petr {Němeček} and Alena {Kocmanová} and Natalja {Lace}",
  title="Creative Society-Space for Development of Company Innovative Potential",
  journal="Knowledge Society",
  year="2009",
  volume="3",
  number="september 2009",
  pages="55--59",
  issn="1313-4787"
}