Publication result detail

The Role of Brands Corporations in the Production of Space: The Urban Footprints of Baťa, Nike, and Volkswagen

BŘEZOVSKÁ, M.

Original Title

The Role of Brands Corporations in the Production of Space: The Urban Footprints of Baťa, Nike, and Volkswagen

English Title

The Role of Brands Corporations in the Production of Space: The Urban Footprints of Baťa, Nike, and Volkswagen

Type

Chapter in a book

Original Abstract

Text follows and describes the urban and social change of one of the Bata s company town, Batanagar in India on the theoretical background of the production of space, branding and corporate architecture.

English abstract

Text follows and describes the urban and social change of one of the Bata s company town, Batanagar in India on the theoretical background of the production of space, branding and corporate architecture.

Keywords

Bata; Nike; Volkswagen; corporation; space

Key words in English

Bata; Nike; Volkswagen; corporation; space

Authors

BŘEZOVSKÁ, M.

RIV year

2014

Released

11.04.2013

Publisher

Franz Steiner Verlag

Location

Stuttgart

ISBN

978-3-515-10376-3

Book

Company Towns of the Baťa Concern: History - Cases - Architecture

Edition

-

Pages from

263

Pages to

279

Pages count

17

BibTex

@inbook{BUT99767,
  author="Markéta {Březovská}",
  title="The Role of Brands Corporations in the Production of Space: The Urban Footprints of Baťa, Nike, and Volkswagen",
  booktitle="Company Towns of the Baťa Concern: History - Cases - Architecture",
  year="2013",
  publisher="Franz Steiner Verlag",
  address="Stuttgart",
  series="-",
  edition="1",
  pages="263--279",
  isbn="978-3-515-10376-3"
}