Publication result detail

TREND OF THE CZECH CONSTRUCTION MARKET

SYCHROVÁ, L.

Original Title

TREND OF THE CZECH CONSTRUCTION MARKET

English Title

TREND OF THE CZECH CONSTRUCTION MARKET

Type

Conference proceedings

Original Abstract

Article provides an analysis of the construction sector in the Czech Republic and especially in view of the economic situation in the construction, aggregate demand, trade and the related sales development. For this purpose, it is used the method of analysis of secondary sources and consequently paired logical method, namely, induction and deduction. Performed research has indicated a number of elements to which you should pay attention to those in other studies. In particular, the causes of the current declining performance, specifics and characteristics of Czech Construction and related differences, which may cause this situation, possibilities and ways of measuring the effectiveness of sales and marketing, definition of performance indicators and the possibility of their application in the Czech construction industry.

English abstract

Article provides an analysis of the construction sector in the Czech Republic and especially in view of the economic situation in the construction, aggregate demand, trade and the related sales development. For this purpose, it is used the method of analysis of secondary sources and consequently paired logical method, namely, induction and deduction. Performed research has indicated a number of elements to which you should pay attention to those in other studies. In particular, the causes of the current declining performance, specifics and characteristics of Czech Construction and related differences, which may cause this situation, possibilities and ways of measuring the effectiveness of sales and marketing, definition of performance indicators and the possibility of their application in the Czech construction industry.

Keywords

Construction sector, construction contracts, effectiveness, marketing, performance

Key words in English

Construction sector, construction contracts, effectiveness, marketing, performance

Authors

SYCHROVÁ, L.

RIV year

2014

Released

04.04.2013

ISBN

978-80-210-6187-3

Book

Rozvoj malých a středních podniků ve stavebnictví (1)

Pages from

141

Pages to

147

Pages count

192

BibTex

@proceedings{BUT98906,
  editor="Lucie {Jedličková}",
  title="TREND OF THE CZECH CONSTRUCTION MARKET",
  year="2013",
  number="1",
  pages="141--147",
  isbn="978-80-210-6187-3"
}