Publication result detail

Measuring the effectiveness of marketing activities use in relation to company size

SYCHROVÁ, L.

Original Title

Measuring the effectiveness of marketing activities use in relation to company size

English Title

Measuring the effectiveness of marketing activities use in relation to company size

Type

Peer-reviewed article not indexed in WoS or Scopus

Original Abstract

The aim of this paper is to research the relationship between measurements of eff ectiveness of marketing activities and company size. An analysis of the economic sources, professional publications, analysis and reports of previous research shows that the concept of measuring of eff ectiveness is one of the key themes, which economists always pay much attention.

English abstract

The aim of this paper is to research the relationship between measurements of eff ectiveness of marketing activities and company size. An analysis of the economic sources, professional publications, analysis and reports of previous research shows that the concept of measuring of eff ectiveness is one of the key themes, which economists always pay much attention.

Keywords

company size, effectiveness, metrics, marketing, marketing activities, marketing goals

Key words in English

company size, effectiveness, metrics, marketing, marketing activities, marketing goals

Authors

SYCHROVÁ, L.

RIV year

2014

Released

20.03.2013

ISBN

1211-8516

Periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Volume

2013

Number

2

State

Czech Republic

Pages from

500

Pages to

506

Pages count

570

BibTex

@article{BUT98902,
  author="Lucie {Jedličková}",
  title="Measuring the effectiveness of marketing activities use in relation to company size",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2013",
  volume="2013",
  number="2",
  pages="500--506",
  issn="1211-8516"
}