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ŠIMBEROVÁ, I.; REŽŇÁKOVÁ, M.; ZICH, R.; POLLARD, D.
Original Title
Globalization versus internationalization in relation to the strategy of the Czech companies
English Title
Type
Paper in proceedings (conference paper)
Original Abstract
Globalization is long-term process preceded by the process of internationalization. These two processes mutually influence each other, they can not be clearly divided. The understanding of these processes should be the fundamental pre-requisite for the building of the competitiveness of the Czech companies. The paper focuses on the situation in the Czech Republic from the point of the activity of these processes in the strategic decision-making of the Czech companies and the increasing of their competitiveness in the global scope.
English abstract
Keywords
globalisation, internationalisation, competitiveness, strategy, SME's
Key words in English
Authors
Released
01.01.2002
Publisher
Žilinská univerzita
Location
Žilina, SK
ISBN
80-8070-005-2
Book
Globalizácia a jej vlyv na transformujúce sa ekonomiky (pozitíva a negatíva)
Edition
Zborník píspevko v mezinárodnej konferencie
Pages from
292-299
Pages count
7