Publication result detail

Total Customer Satisfaction - marketing target

ŠIMBEROVÁ, I.

Original Title

Total Customer Satisfaction - marketing target

English Title

Total Customer Satisfaction - marketing target

Type

Paper in proceedings (conference paper)

Original Abstract

At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction.

English abstract

At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction.

Key words in English

Total customer satisfaction, marketing

Authors

ŠIMBEROVÁ, I.

RIV year

2011

Released

01.01.2002

Publisher

Katedra marketingu, Uniwersytet Mikolaja Kopernika

Location

Torun

ISBN

83-231-1441-2

Book

Zarzandzanie marketingowe w polskich predsienbiorstwach

Edition

Zarzandzanie marketingowe w polskich predsienbiors

Pages from

277

Pages to

280

Pages count

3

BibTex

@inproceedings{BUT9709,
  author="Iveta {Šimberová}",
  title="Total Customer Satisfaction - marketing target",
  booktitle="Zarzandzanie marketingowe w polskich predsienbiorstwach",
  year="2002",
  series="Zarzandzanie marketingowe w polskich predsienbiors",
  pages="277--280",
  publisher="Katedra marketingu, Uniwersytet Mikolaja Kopernika",
  address="Torun",
  isbn="83-231-1441-2"
}