Publication detail

Research Results in the Field of Information Support for Innovation Activities

ŽIŽLAVSKÝ, O. ŠMAKALOVÁ, P.

Original Title

Research Results in the Field of Information Support for Innovation Activities

Type

journal article - other

Language

English

Original Abstract

The paper deals with an actual issue focused on one of the world wide problem - effective development of an innovation process in the company. Just innovation is deemed as an essential part of companys efficiency and its development with an impact on overall performance and competitiveness. The purpose of this paper is to present and discuss knowledge and findings of original primary research into South-Moravian companies within two projects of Internal Grant Agency Faculty of Business and Management Brno University of Technology, which were conducted in 2009 and 2010. For this analysis a questionnaire survey was used - the results of the primary research reflect innovative activities from the top managers point of view. The scientific aim of the paper is to gain knowledge and analyse the present status of innovative activities as it pertains to Czech and foreign professional literature and in the Czech business environment. Authors proved with help of questionnaire survey that many companies still neglect information support of their innovation activities although given the importance of innovation as an engine of growth. Moreover, as shown by the primary research, the majority of companies lack a sophisticated marketing information system, modelling and analysis of the future market, analyses of customers, their behaviour and unsaid needs, definition of price strategies, and analysis of new expansion areas. These findings are not affirmative for our business environment.

Keywords

innovation, research, marketing, competitiveness

Authors

ŽIŽLAVSKÝ, O.; ŠMAKALOVÁ, P.

RIV year

2011

Released

28. 6. 2011

Publisher

Mendelova univerzita v Brně

Location

Brno

ISBN

1211-8516

Periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Year of study

19

Number

4

State

Czech Republic

Pages from

387

Pages to

398

Pages count

420

URL

https://acta.mendelu.cz/59/4/0387/

Full text in the Digital Library

http://hdl.handle.net/11012/69247

BibTex

@article{BUT72383,
  author="Ondřej {Žižlavský} and Petra {Šmakalová}",
  title="Research Results in the Field of Information Support for Innovation Activities",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2011",
  volume="19",
  number="4",
  pages="387--398",
  doi="10.11118/actaun201159040387",
  issn="1211-8516",
  url="https://acta.mendelu.cz/59/4/0387/"
}