Publication detail

Image of a bank in the mind of an individual

LUKÁŠOVÁ, R.

Original Title

Image of a bank in the mind of an individual

Type

conference paper

Language

English

Original Abstract

The paper presents the results of a preliminary study of image content and structure of Czech banks. The aim of the research in which the number of research methods were used and implemented was to describe the image of Czech banks in relation to the expected areas of cognitive, affective and conative character and to find the basic image components as a reflection in the mind of an individual.

Key words in English

image, banks

Authors

LUKÁŠOVÁ, R.

RIV year

2001

Released

1. 1. 2001

Publisher

Brno University of Technology, Faculty of Business and Management

Location

Brno

ISBN

80-86510-05-0

Book

Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe

Pages from

392

Pages to

398

Pages count

7

BibTex

@inproceedings{BUT4410,
  author="Růžena {Lukášová}",
  title="Image of a bank in the mind of an individual",
  booktitle="Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe",
  year="2001",
  pages="7",
  publisher="Brno University of Technology, Faculty of Business and Management",
  address="Brno",
  isbn="80-86510-05-0"
}