Publication detail

High Technology Sector in the Czech republic: Market Orientation and Corporate Culture

ŠIMBEROVÁ, I. TOMÁŠKOVÁ, E. KAŇOVSKÁ, L.

Original Title

High Technology Sector in the Czech republic: Market Orientation and Corporate Culture

English Title

High Technology Sector in the Czech republic: Market Orientation and Corporate Culture

Type

conference paper

Language

en

Original Abstract

The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493).

English abstract

The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493).

Keywords

market orientation, corporate culture, hi-tech firms, Czech Republic, business performance, barriers of market orientation

RIV year

2010

Released

13.05.2010

Publisher

Vilnius Gediminas Technical University

Location

Litva

ISBN

978-9955-28-311-9

Book

The 6th International Scientific Conference Business and Management 2010

Edition

Selected paper

Edition number

6

Pages from

488

Pages to

493

Pages count

6

Documents

BibTex


@inproceedings{BUT36269,
  author="Iveta {Šimberová} and Eva {Tomášková} and Lucie {Kaňovská}",
  title="High Technology Sector in the Czech republic: Market Orientation and Corporate Culture",
  annote="The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493).",
  address="Vilnius Gediminas Technical University",
  booktitle="The 6th International Scientific Conference Business and Management 2010",
  chapter="36269",
  edition="Selected paper",
  howpublished="online",
  institution="Vilnius Gediminas Technical University",
  journal="Business and Management",
  number="1",
  year="2010",
  month="may",
  pages="488--493",
  publisher="Vilnius Gediminas Technical University",
  type="conference paper"
}