Publication result detail

Increasing Profit in Agent Business Model with Trust

MALAČKA, O.; ZBOŘIL, F.; SAMEK, J.

Original Title

Increasing Profit in Agent Business Model with Trust

English Title

Increasing Profit in Agent Business Model with Trust

Type

Paper in proceedings outside WoS and Scopus

Original Abstract

Development of new technology also brings new areas where it would be appropriate to automatize or simulate human activity. One way to achieve this is to use agent systems. In these cases the agent as a software component represents the human decision-making process and acting on his behalf. To achieve its goals often needs to cooperate with other agents. Trustworthiness of these agents may play a key role in efforts to achieve these goals. In real life in these cases is decisions made based on the experience with that partner. How to handle with these experiences and how they determine the risk of cooperation is one of the topics of artificial intelligence. A possible solution is to use the principles of trust and reputation. There are many studies in different objectives. This article aims to propose a model of trust and reputation based on the standard human decision-making, with application mainly in the field of e-commerce.

English abstract

Development of new technology also brings new areas where it would be appropriate to automatize or simulate human activity. One way to achieve this is to use agent systems. In these cases the agent as a software component represents the human decision-making process and acting on his behalf. To achieve its goals often needs to cooperate with other agents. Trustworthiness of these agents may play a key role in efforts to achieve these goals. In real life in these cases is decisions made based on the experience with that partner. How to handle with these experiences and how they determine the risk of cooperation is one of the topics of artificial intelligence. A possible solution is to use the principles of trust and reputation. There are many studies in different objectives. This article aims to propose a model of trust and reputation based on the standard human decision-making, with application mainly in the field of e-commerce.

Keywords

Trust and reputation, Multi-agent systems, Simulation model

Key words in English

Trust and reputation, Multi-agent systems, Simulation model

Authors

MALAČKA, O.; ZBOŘIL, F.; SAMEK, J.

RIV year

2011

Released

01.08.2010

Publisher

Czech Technical University Publishing House

Location

Praha

ISBN

978-80-01-04589-3

Book

Proceedings of the 7th EUROSIM Congress on Modelling and Simulation

Edition

Vol. 2

Pages from

109

Pages to

114

Pages count

6

BibTex

@inproceedings{BUT35727,
  author="Ondřej {Malačka} and František {Zbořil} and Jan {Samek}",
  title="Increasing Profit in Agent Business Model with Trust",
  booktitle="Proceedings of the 7th EUROSIM Congress on Modelling and Simulation",
  year="2010",
  series="Vol. 2",
  pages="109--114",
  publisher="Czech Technical University Publishing House",
  address="Praha",
  isbn="978-80-01-04589-3"
}