Detail publikačního výsledku

STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK

ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A.

Original Title

STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK

English Title

STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK

Type

Paper in proceedings (conference paper)

Original Abstract

This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying.

English abstract

This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying.

Keywords

stakeholder, identification, management, relationship

Key words in English

stakeholder, identification, management, relationship

Authors

ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A.

RIV year

2010

Released

10.09.2007

Publisher

University of Pardubice

Location

Pardubice

ISBN

978-80-7395-015-6

Book

CRM 2007 "Customer Relationship Management 07"

Edition

2007

Pages from

35

Pages to

43

Pages count

8

Full text in the Digital Library

http://hdl.handle.net/

BibTex

@inproceedings{BUT25481,
  author="Iveta {Šimberová} and Petr {Němeček} and Alena {Kocmanová}",
  title="STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK",
  booktitle="CRM 2007 {"}Customer Relationship Management 07{"}",
  year="2007",
  series="2007",
  number="1",
  pages="35--43",
  publisher="University of Pardubice",
  address="Pardubice",
  isbn="978-80-7395-015-6"
}