Publication result detail

Brand: Global Brands and the Need of their Localization.

KONEČNÁ, Z.

Original Title

Brand: Global Brands and the Need of their Localization.

English Title

Brand: Global Brands and the Need of their Localization.

Type

Paper in proceedings (conference paper)

Original Abstract

The paper presents the actual knowledge in the field of brands. Special attention is given to the need of brands localization.

English abstract

The paper presents the actual knowledge in the field of brands. Special attention is given to the need of brands localization.

Keywords

global brands; localization

Key words in English

global brands; localization

Authors

KONEČNÁ, Z.

Released

05.09.2003

Publisher

Vysoké učení technické v Brně, Fakulta podnikatelská

Location

Brno

ISBN

80-214-2445-1

Book

Business and Economic Development in Central and Eastern Europe in the period of joining to the European Union

BibTex

@inproceedings{BUT20959,
  author="Zdeňka {Konečná}",
  title="Brand: Global Brands and the Need of their Localization.",
  booktitle="Business and Economic Development in Central and Eastern Europe in the period of joining to the European Union",
  year="2003",
  publisher="Vysoké učení technické v Brně, Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-2445-1"
}