Publication detail

Current trends in using AI in copywriting

MAŠTALÍŘ, R.

Original Title

Current trends in using AI in copywriting

Type

conference paper

Language

English

Original Abstract

In recent years, copywriters have increasingly been turning to artificial intelligence (AI) for assistance with their work. This is due to the many benefits that AI can offer, such as the ability to generate ideas, do research, and even write entire pieces of copy. Copywriting is the art of persuasion, and AI is proving to be an indispensable ally. By understanding the user’s intent and providing relevant, targeted content, AI-powered copywriting can help you close more deals and drive more conversions. This article examines how AI copywriting works and how it can be used to benefit marketing strategies.

Keywords

AI, Artificial intelligence, copywriting, marketing

Authors

MAŠTALÍŘ, R.

Released

9. 12. 2022

Publisher

Vydavateľstvo EKONÓM, University of Economics in Bratislava

Location

Bratislava

ISBN

978-80-225-5013-0

Book

Proceedings of the International Scientific Conference for PhD. Students and Young Scientists

Pages from

188

Pages to

195

Pages count

8

URL

https://conferences.euba.sk/merkur/images/proceedings/merkur_2022.pdf

BibTex

@inproceedings{BUT180447,
  author="Roman {Maštalíř}",
  title="Current trends in using AI in copywriting",
  booktitle="Proceedings of the International Scientific Conference for PhD. Students and Young Scientists",
  year="2022",
  pages="188--195",
  publisher="Vydavateľstvo EKONÓM, University of Economics in Bratislava",
  address="Bratislava",
  isbn="978-80-225-5013-0",
  url="https://conferences.euba.sk/merkur/images/proceedings/merkur_2022.pdf"
}