Publication detail

Digital transformation – challenges and link between Marketing and Enterprise Resource Planning software: A Narrative review

HLAVÁČEK, J.

Original Title

Digital transformation – challenges and link between Marketing and Enterprise Resource Planning software: A Narrative review

Type

article in a collection out of WoS and Scopus

Language

English

Original Abstract

The purpose of the article is to create a comprehensive literature review focusing on Digital transformation, ERPs and their challenges. Furthermore to find links between digital transformation and ERPs. Their challenges and success factors.

Keywords

Digital transformation, Enterprise Resource Planning software, Success factors, Challenges

Authors

HLAVÁČEK, J.

Released

10. 12. 2021

Publisher

Vysoké učení technické v Brně

Location

Brno

ISBN

978-80-214-6069-0

Book

Workshop specifického výzkumu 2021

Pages from

25

Pages to

31

Pages count

7

URL

https://www.konference.fbm.vutbr.cz/workshop/useruploads/files/sbornik/sbornik_workshopu_2021.pdf

BibTex

@inproceedings{BUT178698,
  author="Jan {Hlaváček}",
  title="Digital transformation – challenges and link between Marketing and Enterprise Resource
Planning software: A Narrative review",
  booktitle="Workshop specifického výzkumu 2021",
  year="2021",
  pages="25--31",
  publisher="Vysoké učení technické v Brně",
  address="Brno",
  isbn="978-80-214-6069-0",
  url="https://www.konference.fbm.vutbr.cz/workshop/useruploads/files/sbornik/sbornik_workshopu_2021.pdf"
}