Publication detail

The Influence of Selected Microeconomic Factors on the Willingness of the Company Operating in Creative Industries to Collaborate

MIČÁK, P. KOCMANOVÁ, A.

Original Title

The Influence of Selected Microeconomic Factors on the Willingness of the Company Operating in Creative Industries to Collaborate

Type

conference paper

Language

English

Original Abstract

The field of creative industries is an area that has recently become the subject of gradually increasing scientific interest. This is mainly due to how they differ compared to the more traditional sectors of the economy. We consider it necessary to examine the creative industries not only from a macroeconomic point of view or from the point of view of regional development, which are the prevailing approaches to their research, but also from a microeconomic point of view. Because only by understanding the internal logic of companies, will it be possible to understand the benefits and functionality of their internal processes. The paper aims to analyse the influence of selected factors at the company's microeconomic level on its willingness to collaborate with other companies. Because through such collaboration, it is possible to effectively share knowledge and experience in this sector of the economy, which in turn impacts companies' innovative performance. The article's research is based on a statistical analysis of the obtained data from the subsector of creative industries, namely the publishing industry. The results show a positive impact of strategic management's existence on the company's willingness to collaborate with other companies and institutions, especially with foreign companies, public institutions, and multinational companies. The influence of more liberal management approach in the company on its willingness to cooperate with its surroundings was not confirmed in the analysis. The results serve as a basis for further research in the field. Their validity must also be verified in other subsectors of the creative industries, as the creative industries cannot be considered a homogeneous sector.

Keywords

Creative Industries, Cultural Industries, Collaboration, Innovation, Strategic Management

Authors

MIČÁK, P.; KOCMANOVÁ, A.

Released

12. 3. 2021

ISBN

978-1-950492-53-4

Book

The 12th International Multi-Conference on Complexity, Informatics and Cybernetics: Proceedings Volume II

Pages from

83

Pages to

88

Pages count

199

BibTex

@inproceedings{BUT175587,
  author="Peter {Mičák} and Alena {Kocmanová}",
  title="The Influence of Selected Microeconomic Factors on the Willingness of the Company Operating in Creative Industries to Collaborate",
  booktitle="The 12th International Multi-Conference on Complexity, Informatics and Cybernetics: Proceedings Volume II",
  year="2021",
  pages="83--88",
  isbn="978-1-950492-53-4"
}