Publication detail

The Value Chain as the Basis of Business Model Design

STRAKOVÁ, J. ŠIMBEROVÁ, I. PÁRTLOVÁ, P. VÁCHAL, J. ZICH, R.

Original Title

The Value Chain as the Basis of Business Model Design

Type

journal article in Web of Science

Language

English

Original Abstract

The article presents a new approach to the generation of business models based on value streams. The originality of the study lies in the assumption that in every business model the generator of added value is the value chain which, if original enough, will maximize potential while minimizing costs. This approach will provide the respective enterprise with a high level competitiveness in the long term. The tested group of enterprises consisted of 354 SMEs, one hundred eighty-seven of which were from the manufacturing and industry sector, with 167 from the services sector. The novelty of this approach also consists of the integrated approach to the business environment in which the value streams were analyzed. The results suggest that the analysis of value streams is suitable for the projection of business models. In addition, the methods of dimensional reduction and logit regression have been identified as appropriate analytical tools, with representative results found valid and utilizable in business practice. The authors of the article are aware that this is only the first step in addressing this issue, one which will play a critical role in the gradual process of the upcoming digital transformation of all business models, not only those of SMEs in the Czech Republic.

Keywords

business model; value chain; corporate environment; strategy; digitization; competitiveness

Authors

STRAKOVÁ, J.; ŠIMBEROVÁ, I.; PÁRTLOVÁ, P.; VÁCHAL, J.; ZICH, R.

Released

30. 6. 2021

Publisher

Faculty of Management and Economics of Tomas Bata University in Zlín

Location

ZLIN

ISBN

1804-171X

Periodical

Journal of Competitiveness

Year of study

13

Number

2

State

Czech Republic

Pages from

135

Pages to

151

Pages count

17

URL

https://www.cjournal.cz/files/409.pdf

Full text in the Digital Library

http://hdl.handle.net/11012/203202

BibTex

@article{BUT173075,
  author="Jarmila {Straková} and Iveta {Šimberová} and Petra {Pártlová} and Jan {Váchal} and Robert {Zich}",
  title="The Value Chain as the Basis of Business Model Design",
  journal="Journal of Competitiveness",
  year="2021",
  volume="13",
  number="2",
  pages="135--151",
  doi="10.7441/joc.2021.02.08",
  issn="1804-171X",
  url="https://www.cjournal.cz/files/409.pdf"
}