Publication result detail

Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study

SVOBODOVÁ, K.; ZICH, R.

Original Title

Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study

English Title

Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study

Type

Paper in proceedings outside WoS and Scopus

Original Abstract

A dynamic competitive environment requires strategic thinking and it is essential for a company competitiveness that its development goes entirely to the logic of creating value for the customer. In this context, the article demonstrates the results of a pilot study of customer value perception in the automotive sector. From the perspective of companies, this represents a significant potential, since identifying and evaluating customer value can largely determine the communication strategy of individual automobile dealers. The aim of this article is to evaluate the applicability of the concept of values in connection with customer perception. The changes in company´s approach to communication towards the customers should be taken into consideration to increase its competitiveness.

English abstract

A dynamic competitive environment requires strategic thinking and it is essential for a company competitiveness that its development goes entirely to the logic of creating value for the customer. In this context, the article demonstrates the results of a pilot study of customer value perception in the automotive sector. From the perspective of companies, this represents a significant potential, since identifying and evaluating customer value can largely determine the communication strategy of individual automobile dealers. The aim of this article is to evaluate the applicability of the concept of values in connection with customer perception. The changes in company´s approach to communication towards the customers should be taken into consideration to increase its competitiveness.

Keywords

automotive industry, concept of values, perception of value, value co-creation

Key words in English

automotive industry, concept of values, perception of value, value co-creation

Authors

SVOBODOVÁ, K.; ZICH, R.

RIV year

2021

Released

13.11.2020

Location

Mladá Boleslav

ISBN

978-80-7654-015-6

Book

Proceedings of the 1st International Conference on Automotive Industry 2020

Pages from

276

Pages to

288

Pages count

290

Full text in the Digital Library

http://hdl.handle.net/

BibTex

@inproceedings{BUT164772,
  author="Karolína {Vraniaková} and Robert {Zich}",
  title="Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study
",
  booktitle="Proceedings of the 1st International Conference on Automotive Industry 2020",
  year="2020",
  pages="276--288",
  address="Mladá Boleslav",
  isbn="978-80-7654-015-6"
}