Publication result detail

Towards Fully-Fledged Conceptualization of Customer Experience

HAVÍŘ, D.

Original Title

Towards Fully-Fledged Conceptualization of Customer Experience

English Title

Towards Fully-Fledged Conceptualization of Customer Experience

Type

Paper in proceedings (conference paper)

Original Abstract

Both academic and managerial communities agree that phenomenon of customer experience is offering the new area of differentiation and competition for all sorts of companies. However, as this marketing topic is basically new, there is still a considerable theoretical and terminological fragmentation and scholars call for an accurate definition of customer experience, its general conceptualization and development of the customer experience framework. The aim of this paper is to provide a general conceptual model of customer experience as the stable foundation for further scientific analysis in this are of modern marketing - the model encompassing both antecedents and consequences of customer experience.

English abstract

Both academic and managerial communities agree that phenomenon of customer experience is offering the new area of differentiation and competition for all sorts of companies. However, as this marketing topic is basically new, there is still a considerable theoretical and terminological fragmentation and scholars call for an accurate definition of customer experience, its general conceptualization and development of the customer experience framework. The aim of this paper is to provide a general conceptual model of customer experience as the stable foundation for further scientific analysis in this are of modern marketing - the model encompassing both antecedents and consequences of customer experience.

Keywords

customer experience, experiential marketing, conceptual model, cogntive, affective

Key words in English

customer experience, experiential marketing, conceptual model, cogntive, affective

Authors

HAVÍŘ, D.

RIV year

2020

Released

17.04.2019

Publisher

Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava

Location

Trnava

ISBN

978-80-572-0015-4

Book

Megatrends and Media: Digital Universe

ISBN

2453-6474

Periodical

Megatrends and Media

State

Slovak Republic

Pages from

508

Pages to

530

Pages count

23

URL

https://fmk.sk/download/Megatrends_and_Media_Digital-Universe.pdf

BibTex

@inproceedings{BUT157702,
  author="David {Havíř}",
  title="Towards Fully-Fledged Conceptualization of Customer Experience",
  booktitle="Megatrends and Media: Digital Universe",
  year="2019",
  journal="Megatrends and Media",
  pages="508--530",
  publisher="Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava",
  address="Trnava",
  isbn="978-80-572-0015-4",
  issn="2453-6474",
  url="https://fmk.sk/download/Megatrends_and_Media_Digital-Universe.pdf"
}

Documents

[2019 Megatrends] Článek