Publication result detail

USE OF BUSINESS MODEL CANVAS FOR BUSINESS IN UNIVERSITY PREMISES: IMPLEMENTATION OF THEORY INTO PRACTICE

MEGOVÁ, S.; PÁLKA, L.

Original Title

USE OF BUSINESS MODEL CANVAS FOR BUSINESS IN UNIVERSITY PREMISES: IMPLEMENTATION OF THEORY INTO PRACTICE

English Title

USE OF BUSINESS MODEL CANVAS FOR BUSINESS IN UNIVERSITY PREMISES: IMPLEMENTATION OF THEORY INTO PRACTICE

Type

Paper in proceedings (conference paper)

Original Abstract

The purpose of this study is to define a business model for a product sold on university premises. The product was the subject of research, respondents deserve hot cooked cocoa. In this article, Business Model Canvas as a tool for the opportunity of practical use

English abstract

The purpose of this study is to define a business model for a product sold on university premises. The product was the subject of research, respondents deserve hot cooked cocoa. In this article, Business Model Canvas as a tool for the opportunity of practical use

Keywords

Business model canvas, cocoa, business opportunity

Key words in English

Business model canvas, cocoa, business opportunity

Authors

MEGOVÁ, S.; PÁLKA, L.

Released

13.07.2018

Publisher

Oeconomica, Náměstí W. Churchilla 4, 130 67 Praha 3, Czech Republic

Location

Praha

ISBN

978-80-245-2274-6

Book

Innovation Management, Entrepreneurship and Sustainability 2018

Pages from

656

Pages to

668

Pages count

13

BibTex

@inproceedings{BUT149355,
  author="Simona {Megová} and Ladislav {Pálka}",
  title="USE OF BUSINESS MODEL CANVAS FOR BUSINESS IN UNIVERSITY PREMISES: IMPLEMENTATION OF THEORY INTO PRACTICE",
  booktitle="Innovation Management, Entrepreneurship and Sustainability 2018",
  year="2018",
  pages="656--668",
  publisher="Oeconomica, Náměstí W. Churchilla 4, 130 67 Praha 3, Czech Republic",
  address="Praha",
  doi="10.18267/pr.2018.dvo.2274.0",
  isbn="978-80-245-2274-6"
}