Publication result detail

Corporate Culture and Market Orientation in High-Tech Companies

CHALUPSKÝ, V.

Original Title

Corporate Culture and Market Orientation in High-Tech Companies

English Title

Corporate Culture and Market Orientation in High-Tech Companies

Type

Paper in proceedings (conference paper)

Original Abstract

The purpose of this paper is to extend knowledge on the relations between market orientation and a company performance is fluencing (among) the factors) by company culture. The barriers of market orientation based on dominant corporate culture were defined and discussed.

English abstract

The purpose of this paper is to extend knowledge on the relations between market orientation and a company performance is fluencing (among) the factors) by company culture. The barriers of market orientation based on dominant corporate culture were defined and discussed.

Keywords

High-tech Companies, Market Orientation, Company Culture, Competing Values Model

Key words in English

High-tech Companies, Market Orientation, Company Culture, Competing Values Model

Authors

CHALUPSKÝ, V.

RIV year

2017

Released

24.08.2016

Publisher

STEF92 Technology, Ltd.

Location

Bulharsko, Albena

ISBN

978-619-7105-75-9

Book

3rd International Multidisciplinary Scientific Conference on Social Sciences & Art

ISBN

2367-5659

Periodical

SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts

State

Republic of Bulgaria

Pages from

169

Pages to

176

Pages count

8

BibTex

@inproceedings{BUT132213,
  author="Vladimír {Chalupský}",
  title="Corporate Culture and Market Orientation in High-Tech Companies",
  booktitle="3rd International Multidisciplinary Scientific Conference on Social Sciences & Art",
  year="2016",
  journal="SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts",
  pages="169--176",
  publisher="STEF92 Technology, Ltd.",
  address="Bulharsko, Albena",
  doi="10.5593/sgemsocial2016B25",
  isbn="978-619-7105-75-9",
  issn="2367-5659"
}