Publication result detail

Consumer House of Quality Matrix for Shopping Decision Making Process

SCHÜLLER, D.; VIDECKÁ, Z.; CHALUPSKÝ, V.

Original Title

Consumer House of Quality Matrix for Shopping Decision Making Process

English Title

Consumer House of Quality Matrix for Shopping Decision Making Process

Type

Paper in proceedings (conference paper)

Original Abstract

The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.

English abstract

The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.

Keywords

consumer, house of quality, shopping decision process, utility

Key words in English

consumer, house of quality, shopping decision process, utility

Authors

SCHÜLLER, D.; VIDECKÁ, Z.; CHALUPSKÝ, V.

RIV year

2016

Released

26.08.2015

Publisher

Bulgarian Academy of Sciences

Location

Albena, Bulgaria

ISBN

978-619-7105-48-3

Book

2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015

ISBN

2367-5659

Periodical

SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts

Volume

2

Number

3

State

Republic of Bulgaria

Pages from

131

Pages to

138

Pages count

8

BibTex

@inproceedings{BUT119579,
  author="David {Schüller} and Zdeňka {Videcká} and Vladimír {Chalupský}",
  title="Consumer House of Quality Matrix for Shopping Decision Making Process",
  booktitle="2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015",
  year="2015",
  journal="SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts",
  volume="2",
  number="3",
  pages="131--138",
  publisher="Bulgarian Academy of Sciences",
  address="Albena, Bulgaria",
  isbn="978-619-7105-48-3",
  issn="2367-5659"
}