Publication result detail

Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares

MILICHOVSKÝ, F.; KOUDELKOVÁ, P.

Original Title

Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares

English Title

Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares

Type

Paper in proceedings (conference paper)

Original Abstract

Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt theorder to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.

English abstract

Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt theorder to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.

Keywords

marketing effectiveness, marketing activities, foreign shares, metrics

Key words in English

marketing effectiveness, marketing activities, foreign shares, metrics

Authors

MILICHOVSKÝ, F.; KOUDELKOVÁ, P.

RIV year

2017

Released

23.04.2014

Location

Riga, Latvia

Book

19th International Scientific Conference "Economics and Management 2014 (ICEM-2014)"

Edition

Procedia - Social and Behavioral Sciences

ISBN

1877-0428

Periodical

Procedia Social and Behavioral Sciences

Volume

2014

Number

156

State

Kingdom of the Netherlands

Pages from

1

Pages to

5

Pages count

5

BibTex

@inproceedings{BUT110738,
  author="František {Milichovský} and Petra {Koudelková}",
  title="Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares",
  booktitle="19th International Scientific Conference {"}Economics and Management 2014 (ICEM-2014){"}",
  year="2014",
  series="Procedia - Social and Behavioral Sciences",
  journal="Procedia Social and Behavioral Sciences",
  volume="2014",
  number="156",
  pages="1--5",
  address="Riga, Latvia",
  doi="10.1016/j.sbspro.2014.11.215",
  issn="1877-0428"
}