Publication result detail

Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev

KUČEROVÁ, V.; ZEMAN, J.

Original Title

Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev

English Title

Price Elasticity of Demand as a Tool for Planning of Successful Promo-tional Discounts

Type

Peer-reviewed article not indexed in WoS or Scopus

Original Abstract

The article is based on the theory of price elasticity of demand. The theory brings the possibility of practical use in promotional discounts planning. Therefore the article is trying to utilize price elasticity of demand as a tool for planning of successful promotional discounts. Due to the shopping behavior of Czech customers, the topic is very current. More than 40 presents of the whole purchases in the Czech Republic are purchased in promotional discounts.

English abstract

The article is based on the theory of price elasticity of demand. The theory brings the possibility of practical use in promotional discounts planning. Therefore the article is trying to utilize price elasticity of demand as a tool for planning of successful promotional discounts. Due to the shopping behavior of Czech customers, the topic is very current. More than 40 presents of the whole purchases in the Czech Republic are purchased in promotional discounts.

Keywords

price elasticity of demand, promotional discounts, Czech food retail, gross margin, buying behavior

Key words in English

price elasticity of demand, promotional discounts, Czech food retail, gross margin, buying behavior

Authors

KUČEROVÁ, V.; ZEMAN, J.

RIV year

2014

Released

30.12.2013

Publisher

AKADEMICKÉ NAKLADATELSTVÍ CERM

Location

Brno

ISBN

1802-8527

Periodical

Trendy ekonomiky a managementu

Volume

VII

Number

17

State

Czech Republic

Pages from

101

Pages to

112

Pages count

12

BibTex

@article{BUT104384,
  author="Vladimíra {Bayerová} and Jaroslav {Zeman}",
  title="Cenová elasticita poptávky jako nástroj pro plánování úspěšných akčních slev",
  journal="Trendy ekonomiky a managementu",
  year="2013",
  volume="VII",
  number="17",
  pages="101--112",
  issn="1802-8527"
}