The DINAMIC DANUBE project is devoted to the adoption of new skills, techniques, and knowledge, representing a transformation from traditional ways of work. Thus, creating e.g. a mentorship program supported with an online platform will enable to learn from more experienced ones and have firsthand experience of what they could implement in their future work. Pilot group of will benefit from the mentorship program with specific knowledge. This personalized guidance and support will give as well needed incentive and motivation to try something different and see the benefits from others. Leveraging the expertise will give the participants knowledge, innovation and practice that can be easily applied. The process will be monitored periodically to maintain continuity in the mentorship program and give partners a structure in this process.

Keywords
transformation; modern ways of work; mentorship; personalized guidance

DRP0300867

English

Konečná Zdeňka, doc. Ing., Ph.D. - principal person responsible
Bartošek Vladimír, Ing., Ph.D. - fellow researcher
Kaňovská Lucie, doc. Ing., Ph.D. - fellow researcher

Institute of Management
- responsible department (25.3.2024 - not assigned)
Institute of Management
- beneficiary (25.3.2024 - not assigned)

KONEČNÁ, Z.; VALLIAPPAN, R.; RAMACHANDRAN, K.; CHENXI, W.; MANAIRKARASI, V. AI in data-driven marketing: Decoding consumer choices and behaviours. In Data Engineerign for Data-Driven Marketing. Leeds, UK: Emerald Publishing, 2025. p. 33-45. ISBN: 9781836623274.
Detail

Responsibility: Konečná Zdeňka, doc. Ing., Ph.D.