The DINAMIC DANUBE project is devoted to the adoption of new skills, techniques, and knowledge, representing a transformation from traditional ways of work. Thus, creating e.g. a mentorship program supported with an online platform will enable to learn from more experienced ones and have firsthand experience of what they could implement in their future work. Pilot group of will benefit from the mentorship program with specific knowledge. This personalized guidance and support will give as well needed incentive and motivation to try something different and see the benefits from others. Leveraging the expertise will give the participants knowledge, innovation and practice that can be easily applied. The process will be monitored periodically to maintain continuity in the mentorship program and give partners a structure in this process. Project budget: 2.396.950 EUR Interreg funds: 1.917.560 EUR Strategic Objectives: SO1 - Capacity Building and Skills Upscaling in Danube's Bioeconomy Sector The first objective (SO1) of the DINAMIC DANUBE project is to assess and outline the current state of the art in the field of bioeconomy and precision farming in the Danube's area in order to enable sector's sustainable growth with the emphasis on supporting small family farms through improved education support. The activities foreseen creation of the joint European- wide bioeconomy network, drafting on a joint study and action plan on the opportunities and challenges of the less developed partner countries and finally development of the joint curriculum that is to be developed and piloted for 50 small family farms participants all over Danube's area, with a strong focus on women participants. SO2 - Innovation Fostering SO2 objective is dedicated towards practical knowledge sharing through mentorship programme and implementation and joint pilot actions in the partner areas in order to boost small family farms' business performances by familiarizing them with the contemporary, easy to use and economically affordable precision farming technologies. Furthermore, the SO2 is ensuring the capitalization of the previous results from the existing and ongoing agri-support initiatives and foresees the alignment. SO3 - Networking Institutional and Policy Support and Influence The objective of the SO3 is to ensure involvement of the wider network of the relevant actors on the Danube's and European level in order to disseminate the developed practices and solutions and integrate the findings into the new or existing policies. The proposed activities focus on close work with the decision- makers in the forms of dialogue workshops, involvement of the relevant local or regional stakeholders in the study visits and finally organizing a manufacturing events for the small family farms where they will be able to test and get acquainted with the precision farming technologies more closely.

Keywords
transformation; modern ways of work; mentorship; personalized guidance

DRP0300867

English

Konečná Zdeňka, doc. Ing., Ph.D. - principal person responsible
Bartošek Vladimír, Ing., Ph.D. - fellow researcher
Budík Jan, Ing., Ph.D., MBA - fellow researcher

Institute of Management
- responsible department (25.3.2024 - not assigned)
Institute of Management
- beneficiary (1.4.2024 - 31.3.2028)

KONEČNÁ, Z.; VALLIAPPAN, R.; RAMACHANDRAN, K.; CHENXI, W.; MANAIRKARASI, V. AI in data-driven marketing: Decoding consumer choices and behaviours. In Data Engineerign for Data-Driven Marketing. Leeds, UK: Emerald Publishing, 2025. p. 33-45. ISBN: 9781836623274.
Detail

Responsibility: Konečná Zdeňka, doc. Ing., Ph.D.