Competence

The Department ensures in particular:

• the methodological management of and support for marketing and external relations
• the formulation of the marketing strategy of BUT, the management and provision of the marketing of education, the marketing of research and institutional marketing, the marketing of the social (third) role of BUT and international marketing,
• the administration of the visual style of BUT and the coordination of the promotion of the BUT brand,
• the planning, preparation and delivery of marketing events, including the participation of BUT in domestic and international trade fairs,
• the preparation, organisation and provision of academic, protocol, ceremonial, institutional, social and public ceremonies, celebrations and events, with the exception of those within the remit of the Rector's Secretariat, and at the same time support for those events which are within the remit of the Rector's Secretariat,
• internal marketing,
• the preparation, production and use of promotional printed materials, presentations and promotional items of BUT,
• alumni relations,
• the management of advertising and public relations, including the related contractual relations and their administration,
• the evaluation of marketing effectiveness and marketing efficiency.