Course detail
Understanding Global and European Business Environment
FP-EugebPAcad. year: 2024/2025
a) Introduction: Business and Economy in the 'New' Europe
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Language of instruction
Number of ECTS credits
Mode of study
Department
Entry knowledge
Rules for evaluation and completion of the course
Attendance at lectures is required as well as studying of basic literature. Control is in teacher’s competence.
Aims
b) To describe students an international business context, in order to further and understanding of the European business environment
c) To show students the impact of EU policies on the European business environment and on corporate strategies developed in response to these policies.
a) Dispute about the free movement of goods and services, labour, and capital (Schengen Agreement and the Economic and Monetary Union)
b) Discus the economic relationship between EU and the US, Japan, China
c) Evaluate how EU policies affecting business operations in Europe,
d) Explain the developments of economic integration in Europe (the Treaty of Rome and the Maastricht Treaty)
Study aids
Prerequisites and corequisites
Basic literature
Piggott, J. and Cook, M, 1993 , International Business Economics: A European Perspective, Longman, New York. (EN)
Welford, Richard & Prescott, Kate: European Business. An Issue-Based Approach. 3.ed. London: Pitman Publishing, 1996. Pp. 116-157 & 463-473. (EN)
Willem, M, 1993 , The Economics of European Integration: Theory, Practice, Policy, Dartmouth, Aldershot, England (EN)
Recommended reading
Classification of course in study plans
- Programme MGR-EBF Master's 1 year of study, winter semester, compulsory
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Exercise
Teacher / Lecturer
Syllabus
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China